Thomas Cook India Group inks MOU with Moscow Project Office for Tourism & Hospitality Development

Discover the strategic partnership between Thomas Cook India and Moscow's tourism office, aimed at enhancing travel experiences for Indian tourists in Moscow.

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Announces strategic long-term partnership to target the high-growth India market and steer towards Moscow

Mumbai, January 31, 2025: Thomas Cook (India) Limited, India’s leading omnichannel travel services company announced a 24-month strategic partnership with Moscow Project Office for Tourism & Hospitality Development. The Memorandum of Understanding was signed by Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa - Thomas Cook (India) Limited and Mr. Evgeny Kozlov, First Deputy Head of the Office of the Mayor and the Government of Moscow, Chairman of the Moscow City Tourism Committee.

The partnership will prioritize on strengthening cooperation through the exchange of knowledge, best practices and curation of unique-innovative products designed specifically for Indian travellers, towards fostering long-term growth in tourism and business MICE segments between India and Moscow.

 This strategic partnership aims at capitalizing on Thomas Cook and SOTC Travel’s viable leisure and corporate MICE segments in a multi-pronged initiative that focuses on deepening product development, destination knowledge & training, marcom and consumer promotions - to create top of mind visibility and drive visitations from the India market to Moscow and beyond.

 The partnership will showcase Moscow’s distinctive and diverse appeal as a vibrant destination for India’s leisure, business/MICE and b-leisure sectors. The collaboration intends to maximise on the diversity of consumer segments of India’s leading omnichannel travel service providers, Thomas Cook India and SOTC Travel - across India’s major metros, mini-metros, and emerging Tier 2 and 3 source markets.

 “The new age Indian traveller is displaying strong and growing appetite for unique destinations and enriching experiences. Moscow represents a delightful diversity of architecture, art, culture, gastronomy and vibrant nightlife…hidden gems waiting to be explored! And so, on behalf of the Thomas Cook India Group, I am delighted to announce our strategic long term and multi-pronged partnership with Moscow Project Office for Tourism & Hospitality Development that extends across our range of segments - including MICE and Leisure.

Rajeev Kale - President & Country Head, Holidays, MICE, Visa - Thomas Cook (India) Limited

With a vibrant heritage of over 143 years in India, this ground breaking MOU reiterates our leadership position in the India market, while showcasing our spirit of innovation and enterprise.”

 "I am honored to sign our path breaking MOU with India’s largest tour operator – the Thomas Cook India Group. Following the signing of the MoU at the trade show, we have already agreed to organize a special presentation of Moscow as a tourist destination for Thomas Cook India and its clients, with particular focus on the MICE segment. Additionally, Thomas Cook India Group has expressed interest in bringing its clients to Moscow this spring as part of a familiarization trip."

Evgeny Kozlov, First Deputy Head of the Office of the Mayor and the Government of Moscow, Chairman of the Moscow City Tourism Committee.

"Thomas Cook India is considered trendsetters in the Indian tourism industry. I am delighted to be partnering with them in this promising collaboration."

Kozlov

 About Moscow Project Office for Tourism & Hospitality Development:

The Moscow City Tourism Committee is a sectoral executive body of the Russian capital that implements city policy on the development and regulation of tourism and hospitality. With a strategic focus on branding Moscow as a premier tourist destination both domestically and globally, the Committee is dedicated to enhancing the city's allure. In 2023, Moscow attracted 2.3 million foreign tourists, predominantly from key markets like India, China, CIS countries, and the Middle East. To strengthen international ties, the Russian capital organizes business missions, showcases its tourism potential at industry exhibitions, launches legislative initiatives, events and image projects aimed at foreign tourists, such as the Moscow MICE Ambassadors program in India.

 About Thomas Cook (India) Limited:

Set up in 1881, Thomas Cook (India) Limited (TCIL) is the leading omnichannel travel company in the country offering a broad spectrum of services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, and Visa Services. It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied TPro, Australian Tours Management, Desert Adventures, Travel Circle International Limited (TCI 勝景), Sterling Holiday Resorts Limited, Distant Frontiers, TC Tours, Digiphoto Entertainment Imaging (DEI), Go Vacation, Private Safaris East & South Africa.