Uttar Pradesh Concludes Successful Showcase at PATA Travel Mart 2025, Emerges as Global Leader in Buddhist Tourism

Our vision is to make every traveller’s Bodhi Yatra begin in Uttar Pradesh, says Tourism Minister Jaiveer Singh

● UP’s pavilion attracts global attention with 20 co-exhibitors, forging new partnerships and strengthening India’s presence in Buddhist tourism

India, August 29, 2025

Uttar Pradesh Tourism concluded a highly successful participation at the forty seventh PATA Travel Mart 2025, held in Bangkok, Thailand from August 26 to 28. With its theme ‘Embark on Your Bodhi Yatra in Uttar Pradesh’, the state emerged as one of the strongest highlights of the mart, firmly positioning itself as the global nerve centre of Buddhist tourism.

The UP pavilion showcased the six prominent sacred Buddhist sites – Sarnath, Kapilvastu, Sankisa, Kaushambi, Shravasti, and Kushinagar – through immersive displays and cultural storytelling. The vibrant stall attracted widespread interest from global delegates, media, and industry leaders, with 20 co-exhibitors engaging in impactful B2B meetings that opened new avenues for collaborations and investment.

The pavilion was inaugurated by Nagesh Singh, Ambassador of India to the Kingdom of Thailand, marking the beginning of three days of meaningful dialogue, networking, and partnerships. The design and presentation of the stall were widely praised for combining traditional Buddhist aesthetics with modern, world-class displays.

Tourism & Culture Minister Jaiveer Singh said, “At PATA Travel Mart, Uttar Pradesh has successfully positioned itself as the world’s foremost destination for Buddhist tourism. The Bodhi Yatra in our state is not just a spiritual trail – it is a global journey of culture, wellness, and community, supported by modern connectivity and infrastructure.”

Principal Secretary, Tourism & Culture, Mukesh Kumar Meshram, added, “The enthusiastic response at PATA has reaffirmed our vision to establish Uttar Pradesh as the global hub of Buddhist tourism. The partnerships created by our 20 co-exhibitors will strengthen itineraries, extend visitor stays, and create shared opportunities for local communities and service providers.”

Adding to the momentum, the Embassy of India in Bangkok hosted a grand roadshow following the mart, where the Department of Tourism, Government of Uttar Pradesh, delivered a comprehensive presentation on the Buddhist Circuit and the state’s diverse tourism experiences. The event honoured Promila Gupta, Group General Manager, Tourism, IRCTC,

and Jagpreet Kaur, Head of Commerce Wing, Embassy of India, for their contributions, symbolising deeper cultural and institutional collaboration.

From every B2B interaction to every visitor at the stall, Uttar Pradesh’s journey at PATA Travel Mart 2025 was marked by inspiration, opportunity, and achievement. With this showcase, the state has not only strengthened its global partnerships but also reaffirmed its vision to be the spiritual and cultural capital of world tourism by 2030.