Visit Buenos Aires hosts an exclusive event in Madrid to showcase the city’s tourism trends to the Spanish market

• The special gathering on the 7th of October, led by Valentín Díaz Gilligan, President of Visit Buenos Aires and the Tourism Board of the City of Buenos Aires, highlighted the city’s latest figures, its close ties with Spain, and its positioning as the cultural capital of Latin America.

Madrid, October 2025 – Visit Buenos Aires took part in Madrid’s Hispanic Week, presenting the latest tourism statistics and trends of Argentina’s capital. The event was held on the 7th of October at Club Monteverdi, a cultural venue in Madrid, and led by Valentín Díaz Gilligan, President of the Buenos Aires Tourism Board and Visit Buenos Aires. Among the authorities present were the city’s Deputy Mayor, Clara Muzzio, and the Minister of Economic Development, Hernán Lombardi. Representatives from Buenos Aires’ business sector also attended, including members of the city’s Hotel, Restaurant, Confectionery and Café Association (AHRCC), the Buenos Aires branch of the Argentine Hotel Association (AHT), and the City Travel Agencies Association (AVIABUE).

The event combined valuable market insights with the latest tourism developments for the upcoming season, reaffirming Buenos Aires not only as Latin America’s cultural capital but also as a destination offering immersive experiences through its gastronomy, vibrant arts scene, and diverse neighbourhoods.

Guests enjoyed an exclusive tango performance, one of the city’s most iconic cultural expressions, which added a distinctive touch to the evening and reinforced Buenos Aires’ identity as the birthplace of this sensual dance.The programme also provided opportunities for direct interaction with representatives from the city, strengthening business relationships and exploring new avenues of collaboration between Spain and Buenos Aires.

Valentín Díaz Gilligan, President of Visit Buenos Aires comments: “Being in Madrid is a great opportunity to reaffirm Spain’s importance for Buenos Aires. We are excited to continue building this strong relationship and to welcome more Spanish travellers, who find in our city a home away from home.”

• Growth in Spanish visitors: Between January and August 2025, 77,000 Spanish tourists visited Buenos Aires, a 3% increase compared to the same period in 2024.
• European leadership: Spain accounts for 30% of all European tourists visiting Buenos Aires, ahead of Italy (16%).
• Record arrivals: In 2024, Buenos Aires welcomed 112,000 Spanish tourists, an 8% increase compared to 2023.
• Travel motivations: The main reason for travel among Spanish visitors is to visit family and friends (68%), followed by holidays and leisure (24%).
• Air connectivity: Between January and August 2025, there were 3,024 flights between Buenos Aires and Spain, representing a 13% increase compared to the same period in 2024. Seat availability reached around 963,000, with an average occupancy rate of 92%.

• World-class gastronomy, featuring award-winning restaurants and a growing wine scene located in the surroundings of the Argentine capital.
• A vibrant cultural and nightlife scene, with theatres, tango shows, and a dynamic cultural calendar filled with music festivals and art exhibitions. The city also boasts a rich sporting agenda, earning its designation as World Capital of Sport 2027.
• Diverse neighbourhoods and authentic experiences, allowing visitors to explore both its historic heritage and contemporary lifestyle.