Whisky Live Israel 2025 Sets New Benchmarks – A Spirited Celebration in Tel Aviv

September 2025: Whisky Live Israel 2025 wrapped up this week with record-breaking participation, reaffirming Tel Aviv’s growing reputation as a global whisky destination. Held on September 10–11 at the iconic EXPO Tel Aviv, the event drew whisky lovers, industry leaders, and curious first-timers for two immersive days of tastings, workshops, and cultural exchange.

This 11th edition was the largest ever, bringing together an expanded line-up of rare and premium labels from across the globe alongside the fast-emerging wave of Israeli distilleries. Eight homegrown producers – Milk & Honey, Golani, Yerushalmi, NGK, Ruach, Drunken Owl, Papa, and Pelter – captivated audiences, underscoring Israel’s arrival on the international whisky map. Among the highlights was the much-anticipated launch of the Single Be’eri series, distilled at Milk & Honey, which carried deeper meaning by dedicating part of its proceeds to the rehabilitation of kibbutzim in the western Negev.

The event also offered an extraordinary platform for knowledge sharing. David Ligoff from Australia introduced visitors to the pioneering journey of Australian distilleries through engaging masterclasses. Gil Firth, Director of the Israel Whisky Community, guided audiences through a panel of eight distinctive Israeli expressions, each telling its own story of craft and innovation. Adding a global dimension, UK-based whisky expert Tagore Ramoutar shared insights into the British whisky standard and the strides made in shaping the identity of English whisky.

Alongside the whisky, visitors savoured fine gins, rums, cognacs and handcrafted cocktails, paired with gourmet meats, transforming the exhibition into a true gastronomic celebration. The atmosphere was one of exploration and discovery, where enthusiasts could both taste rare bottles and deepen their understanding of whisky culture.

Reflecting on the event, Tomer Goren, head distiller at Milk & Honey and professional director of Whisky Live Israel, said, “This year’s exhibition was a festival of taste and knowledge. For us, it was not only about rare bottles and workshops, but about building a culture of appreciation – and Israel is clearly ready for it.”

Debbie Shapiro, UK Economic Attaché in Israel, echoed this sentiment, remarking, “Whisky is more than a drink – it is about tradition, art, and connection. UK whisky exports to Israel reached nearly £50 million last year, a sign of the growing demand. Whisky Live showcased how this passion bridges continents, from Scotland to Tel Aviv.”

For Indian travellers and whisky enthusiasts, the success of Whisky Live Israel 2025 opens an exciting new chapter in Israel’s cultural landscape. Already celebrated for its history, beaches and spirituality, Israel is now carving out a niche as a premium destination for whisky and gastronomy. Just as India’s own whisky culture grows in stature, Tel Aviv has shown how global collaborations, rare labels and local creativity can come together to create an unforgettable experience for connoisseurs worldwide.