Yatra Partners with Korea Tourism Organization, Shinhan Bank India & Korean Air to Showcase South Korea’s Innovation & Culture Through First-Ever Industrial Tourism Campaign

• Partnership unveils a first-of-its-kind campaign designed to immerse Indian travelers in South Korea’s culture of innovation and craftsmanship

National, August 25, 2025 – Yatra Online Ltd., India’s leading travel services provider, has signed a strategic Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO), Shinhan Bank India, and Korean Air to introduce a first-of-its-kind industrial tourism campaign in South Koreaunder the ‘Gateway to Korea’ initiative. The campaign aims to give Indian travelers immersive experiences that combine South Korea’s industrial innovation with its cultural spirit, taking them behind the scenes of some of the country’s most pioneering industries.

As part of the campaign, Yatra will design curated travel packages including iconic innovation hubs such as the Samsung Innovation Museum, HMG Driving Experience, and Seoul Future Lab, as well as behind-the-scenes visits to Amorepacific’s cosmetics factory, ramen (Shin Ramyeon, Buldak) facilities, and traditional soju distilleries. These itineraries will give travelers an insider’s view of South Korea’s technological, lifestyle, and culinary excellence. The campaign will be promoted across leading Metro cities (such asDelhi, Mumbai, Bangalore, Hyderabad, Chennai, Ahmedabad, Surat, Jaipur, Pune, Kolkata) through a mix of digital outreach. KTO will support the promotion of industrial tourism, Shinhan Bank will launch a bespoke travel-linked financial product aimed at reaching individuals who are planning their travel to South Korea, and Korean Air will extend exclusive privileges such as lounge access at Incheon Airport & more.

Commenting on the partnership, Manish Amin, Co-Founder & CIO, Yatra Online Ltd., said: “We are delighted to partner with Korea Tourism Organization, Shinhan Bank India, and Korean Air on this pioneering industrial tourism initiative. South Korea is a country where innovation is woven into everyday life, from how people commute and communicate to the brands they proudly call their own. With this campaign, we aim to take Indian travelers behind the scenes, offering them the chance to witness cutting-edge advancements, taste authentic flavors at their very source, and truly understand the spirit of South Korean excellence. At Yatra, we believe travel should inspire curiosity and discovery, and this collaboration gives our customers exactly that, an experience that is as enriching as it is unforgettable.”

Speaking on the occasion, Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization (KTO), said: “Through this strategic partnership with Shinhan Bank India, Korean Air, and Yatra, we emphasise the importance of the India market for KTO. This collaboration will enable us to offer Indian travellers not just memorable experiences but also enhanced value through exclusive financial and travel benefits. We are delighted to work with our partners to make South Korea more accessible and appealing to Indian tourists.”

This partnership marks an important milestone in enhancing tourism exchanges between India and South Korea, reinforcing South Korea’s position as a global hub of innovation while opening new avenues of cultural and industrial discovery for Indian travelers.

About Yatra Online Limited:

Yatra Online Limited (BSE: 543992, NSE: YATRA) is India’s Largest Corporate Travel services provider and one of India's leading consumer travel companies. Through the website, www.yatra.com, mobile applications, Corporate SaaS platform, and other associated platforms, leisure and business travelers can explore, research, compare prices and book a wide range of services. which include domestic and international air ticketing, hotel bookings. homestays, holiday packages, bus ticketing, rail ticketing. activities and ancillary services catering to the travel needs. Experience of being a NASDAQ listed company and managing public shareholders. Experienced management team and strong corporate governance comprising industry executives with deep roots in the travel industry with 90+ years of accumulated experience.