Yatra Partners with MR. DIY to Launch ‘Shop Karo, Yatra Karo’ Holiday Season Campaign Across 350+ Stores in India

• A festive retail-travel collaboration offering shoppers exciting travel rewards during the year-end season.

National, 24 December 2025: Yatra Online Limited (“Yatra”), India’s largest corporate travel services provider and one of India’s leading online travel companies, has partnered with Mr. DIY, a popular home improvement and lifestyle retail brand, to launch a co-branded in-store festive campaign titled “Shop Karo, Yatra Karo.” Designed to add an extra layer of excitement to the ongoing holiday season, the campaign transforms everyday shopping moments into opportunities to win memorable travel experiences.

Running from December 2025 to January 2026, the two-month campaign will be activated across 300+ Mr. DIY stores nationwide, rewarding shoppers with Yatra travel vouchers and holiday packages during one of India’s busiest shopping and travel periods.

As part of the campaign, customers shopping for INR 750 or more at 100+ select Mr. DIY stores across Delhi NCR, Mumbai, Thane, Pune and Ahmedabad stand a chance to win Yatra travel vouchers with savings of up to INR 10,000 on domestic and international flights and hotels. Additionally, shoppers spending INR 1,000 or more at 300+ Mr. DIY stores across India can participate in a lucky draw to win attractive domestic and international holiday package vouchers.

The prizes include:

· 1st Prize: INR 1,00,000 – International in-land holiday package

· 2nd Prize: Two winners of INR 75,000 each – International in-land holiday packages

· 3rd Prize: Three winners of INR 30,000 each – Domestic in-land holiday packages

Commenting on the partnership, Dhruv Shringi, Executive Chairman / Siddhartha Gupta, Chief Executive Officer, Yatra Online Limited, said: “The festive season is a time when consumers are actively shopping and planning travel, making it the perfect moment to bring these two experiences together. Through ‘Shop Karo, Yatra Karo,’ we are delighted to partner with Mr. DIY to reward shoppers with meaningful travel opportunities. This campaign reflects our continued focus on innovative partnerships that enhance customer engagement and extend Yatra’s presence beyond digital platforms into high-impact physical touchpoints.”

December and January mark a period of heightened consumer enthusiasm for both shopping and travel. By bringing together two consumer-facing brands from the travel and retail ecosystems, the campaign aims to make the festive and New Year season even more rewarding by seamlessly blending routine purchases with aspirational travel opportunities.

Through “Shop Karo, Yatra Karo,” Yatra and Mr. DIY celebrate the joy of the holiday season, where everyday shopping can spark travel dreams and small moments can lead to unforgettable journeys.