Tribute to the Naya Sher: Royal Challenge Packaged Drinking Water unveils India’s largest freestanding Anamorphic installation featuring Virat Kohli

• On the eve of the cricketer’s 35^th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.

National, November 2023: Amidst the cricket season's spellbinding hold on cricket enthusiasts, get ready to '#CHOOSEBOLD' and dive into a world of cricketing brilliance, artistry, and unbridled enthusiasm. Royal Challenge Packaged Drinking Water is proud to unveil the country’s largest freestanding 3D Anamorphic Hoardings in Mumbai and Hyderabad. In celebration of the incredible performance of the Indian cricket team, Royal Challenge is proud to unveil a series of exciting Anamorphic 3D displays across the nation that will leave you in awe.

Further, in a tribute to the Naya Sher, Virat Kohli on the eve of his 35^th birthday, the brand has also dedicated space to artists by unveiling a breathtaking Graffiti display featuring him in all his glory illuminating the streets of Thane, Nagpur, Nasik, Secunderabad and Warangal.

 “We are immensely excited to showcase the fusion of innovation and artistry through an anamorphic display and graffiti art featuring Virat Kohli, an exceptional cricketer known for his bold choices. Royal Challenge Packaged Drinking Water believes in truly choosing bold and this installation is a testament of it! It is the largest freestanding anamorphic installation in the country so far. This innovation not only sets us apart but also reflects our brand's spirit and we're thrilled to share it with the world, inviting everyone to experience it."

Ruchira Jaitly, Chief Marketing Officer, Diageo India

Unveiling an amalgamation where cricket seamlessly merges with art, and every nook radiates with lively colors, boundless energy, and the indomitable spirit of the Naya Sher! Royal Challenge Packaged Drinking Water extends a warm invitation for you to participate in this exhilarating cricket celebration with us in your city.

“The unveiling of Royal Challenge Packaged drinking water’s anamorphic display and graffiti art featuring Virat Kohli is a testament to our commitment to pushing the limits of technology and artistic expression. We are also proud that this is now the country’s largest freestanding anamorphic installation, reflecting our values of Choosing Bold in every moment. This aligns seamlessly with the cricket season, offering a unique opportunity for fans and cricket enthusiasts to immerse themselves in the true magic of cricket.”

Varun Koorichh, Vice President Marketing at Diageo India

The anamorphic installation was ideated and executed in partnership with Swordfish Events & entertainment. Speaking about the same,  "At Swordfish, we always believe in the usage of immersive technology for storytelling. The opportunity presented itself with an iconic brand like Royal Challenge and its brand Ambassador Virat Kohli as a part of the World Cup campaign with the largest free-standing anamorphic installation in the country so far, in two cities - Mumbai and Hyderabad simultaneously. These installations stand 30ft tall and 75ft in length and was conceptualised and executed in record time." -.

Roshan Netalkar, Managing Director, Swordfish Events & Entertainment

Royal Challenge Packaged Drinking Water truly believes in coming together to soak in the magic of cricket and send a resounding cheer to the Indian cricket team. We believe that the enthusiasm serves as a strong testament to our unwavering support for our cricket heroes, conveying our steadfast belief in their triumph.

About Diageo India

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 37 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com. 

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