United Breweries Limited launches Kingfisher Ultra Witbier in New Delhi

United Breweries Limited launches Kingfisher Ultra Witbier in New Delhi

New Delhi, October, 2020: United Breweries Limited is pleased to announce the arrival of their craft style beer, Kingfisher Ultra Witbier in New Delhi. The brand is United Breweries Limited’s foray into the craft and variety segment, which makes it the first non-lager under the entire portfolio. Kingfisher Ultra Witbier marked its official entry into the market in Bengaluru and Goa in December 2019. The beer is brewed using the authentic Belgian wheat beer recipe and has a refreshing and sessionable taste. The ABV for Kingfisher Ultra Witbier is lower than 5%, brewed using natural extracts of orange, coriander, spices sourced from Belgium and new world aromatic hops from USA.

Commenting on the New Delhi launch, Mr. Gurpreet Singh, Head Marketing, United Breweries Limited said, “As consumer needs are growing across various categories, it is our responsibility to provide choice in our portfolio. From the existing markets, we have received favourable responses towards Kingfisher Ultra Witbier. Therefore, the entry of the craft- styled beer in New Delhi marks our footing into further expanding and bringing our consumers an innovative beverage option in the beer category. We are positive that Kingfisher Ultra Witbier will amass to be the consumer’s choice within the craft beer segment in New Delhi”

Kingfisher Ultra Witbier is available in 3 SKUs, a 330ml bottle, a 500ml can and a 650ml bottle, priced at Rs. 115, Rs. 165 and Rs. 225respectively in New Delhi. The packaging comes together using a blend of old school and modern contemporary graphic design, the wheat hue label is inspired by its signature ingredient. Kingfisher Ultra Witbier is geared up to capture the market with its authentic Belgian wheat beer recipe, and is now available in New Delhi, Karnataka and Goa.