Urban Platter a staple in every Indian Kitchen

Urban Platter is a popular Indian FMCG brand that specializes in bringing international, exotic, gourmet and unique food products and ingredients to the Indian consumer.

Furthermore, each of the curated products are 100% plant-based (vegan friendly) and undergo vigorous research, development and testing, in order to maintain the highest quality standards.

Urban Platter is on a mission to become the one-stop-shop for anyone seeking to elevate their home cooking, regardless of level of expertise in the kitchen and preference in cuisine by

- making new and exciting products easily available

- that are suitable for various dietary requirements

- respecting the authenticity of the origin

- providing uncompromising quality standards

- developing and driving innovation in the FMCG & F&B industry

Urban Platter also has a selection of products that are more suited to the industry professionals in the HORECA categories and is steadily growing as a trusted partner for its B2B clients. Urban Platter also facilitates the sale of 3rd party products within the category, by allowing Partnered Brands to leverage a well-established supply-chain & logistical infrastructure.

With a product catalogue of over 2000 SKUs under our belt, Urban Platter has a rolling, live catalogue of approximately 1300 SKUs at any given time. New SKUs are regularly added to the catalogue every month. Consumers may explore and purchase Urban Platter products through our own e-commerce website: urbanplatter.in , common online marketplaces such as Amazon & Flipkart, popular retail stores such as Food Hall, Natures Basket, etc. and soon, in-person through our retail experience centres across India.

In short, Urban Platter is on a mission to deliver SIMPLY GOOD FOOD to every household in the country with all of the above and any future endeavours.

Brand Persona

As a brand, Urban Platter strives to be Trendy and update to date with the Newest food trends, always developing or curating Innovative products that range from Gourmet to Premium to Luxury, while making cooking food more accessible, without being out-of-reach. The core of the brand reflects and promotes a healthier lifestyle, with its Vegan / Plant-Based product offerings while respecting our consumers and their decisions with regards to the applications of our products. At the end of the day, we just want them to have SIMPLY GOOD FOOD, with Urban Platter by their side as the one-stop-shop for all their cooking needs.

About The Founder

Chirag Kenia is the founder of Urban Platter, India’s gourmet, vegan brand with over 1000 food products for all your culinary and baking needs. A food enthusiast and gourmand himself, Chirag loves to explore cuisines, products and recipes from all around the world and pledges to make these products accessible to others.

He started Urban Platter in 2016 with a vision to be a one-stop-shop for all gourmet and specialty foods. It started as a hobby project to offer customers products and ingredients which he personally believed in a lot and loved to use himself. Around 2017, Urban Platter began its gradual pivot into more global and plant-based ingredients and trending foods.

Chirag has been a Vegan himself for the last 5 years and a vegetarian all his life. The reason for him to take his brand vegan is it's sustainable, planet-friendly, environment friendly and a global phenomenon. As a matter of fact, focussing on such a versatile niche helps them innovate heavily and delight customers. As they understand, one of the most difficult things to turn and stay vegan is the availability of good quality and well-priced ingredients.

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