Vadilal Enterprises unveils new Gourmet Natural ice-cream range

Ahmedabad, 21st March 2022: Vadilal Enterprises Ltd, a premium ice cream brand, always brings pleasant surprises to its viewers- this time through a new Gourmet Natural product line. This new product range will be available in stores near you. The company has also come up with a new campaign on it, roping in 'Gulab Jamun' uncle to enthral viewers through quirky humour.

Crafted for a premium experience, Gourmet Natural is a range of ice creams made from handpicked ingredients, especially for Indian tastebuds with no use of artificial colours and flavours. Each flavour is rich, creamy, lip-smacking, unique, delectable and filled with the goodness of nature. Several years of expertise and a proficient team has helped Vadilal curate this special range.

There are five delicious flavours available in tubs (Gulab Jamun, Alphonso Mango, Kesar Pista, Classic Malai and Falooda) and two flavours in kulfi (Badam Pista Kesar and Rajwadi). With Gourmet Naturals, the ice cream connoisseurs can now bring home the best of nature and enjoy a delightful experience.

"At Vadilal Enterprises, we are committed to offering a never-before sensory experience to our patrons through our delectable ice cream range. Gourmet Natural aims to replicate this experience by amalgamating the flavours of Indian desserts with ice-creams. It is brought to life by a  new campaign harnessing a 'pull' factor of the 'Gulab Jamun' uncle and his superb acting prowess. The campaign is in line with our larger goal of offering pleasant surprises to our patrons and ensuring 'Har Dil Bole Wah Vadilal’. Consumers are liking the fusion touch we are offering with the Indian flavours icecreams, the products have received widespread acceptance in the market.,"

Aakanksha Gandhi, Brand Director, Vadilal Enterprises Ltd.

The campaign on Gourmet Natural consists of a TV commercial depicting 'Gulab Jamun' uncle satisfying his craving for Gulab Jamun through the new Gourmet Natural Gulab Jamun ice cream by Vadilal Enterprises. He is transported into a world of fantasy upon consuming the dessert. The 20-second commercial ends with the slogan “Har Dil Bole Waah! Vadilal’ reaffirming the brand's commitment to offering unique experiences to its patrons.

Vadilal Enterprises Ltd. was originally established as Vadilal Soda Fountain Outlet in Ahmedabad in 1926. It has grown to become a popular ice cream brand with various scrumptious and authentic flavours and a network of more than 1,25,000 dealers across India. Currently, it is present in the following states- Gujarat, Rajasthan, Madhya Pradesh, Chattisgarh, Tamil Nadu, Uttar Pradesh, Uttaranchal, New Delhi, Haryana, Punjab, Jammu & Kashmir, Himachal Pradesh, Chandigarh, Bihar, Jharkhand, West Bengal, Orissa, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim. The company offers 150+ flavours of ice creams in 250+ packages. It is helmed by Aakanksha Gandhi, Brand Director, Vadilal Enterprises Ltd, a third-generation entrepreneur.

----