Vahdam Teas Launched in India Exclusively via Travel Retail

New Delhi, 08 May 2019: Vahdam Teas, a globally acclaimed Indian tea brand has partnered and launched an exclusive range of premium unblended single-estate teas and gourmet in-house blends for Duty Free outlets. These products are targeted at the discerning global travellers passing through the five mega junctions – Indira Gandhi International airport, Delhi, Chhatrapati Shivaji International Airport, Mumbai, the Rajiv Gandhi International Airport, Hyderabad, Chennai International Airport, and the Dabolim International Airport, Goa.

Vahdam Teas was an Oprah’s Favorite Things last year, & the Oprah Chai Tea Trio has also been exclusively launched in Duty-Free Outlets.

Vahdam Teas is a vertically-integrated, online-first tea brand. They have been disrupting the supply chain of tea by offering garden fresh tea leaves to consumers across the globe in the shortest possible time by leveraging technology and cutting out unnecessary middlemen. Vahdam’s Teas do not travel in containers for months before being packaged and sold. All the tea is procured directly from plantations and tea growers and within days of harvest, the packaged product is shipped directly from source in India to various parts of the world. Vahdam Teas has registered a growth of more than 200% CAGR in the last two years and the brand has emerged as the fastest growing Tea brand oA. Vahdam Teas also became the first and only Indian brand ever to be a part of Oprah Winfrey’s favourite Things list in 2018.

On the association Bala Sarda, Founder & CEO, Vahdam Teas said, “We are excited to finally launch in India, via the exclusive Travel Retail channels. In order to better cater to the travelling consumer, the brand’s line of travel retail products have been tailored to be more compact, travel-friendly, and can be used for gifting purposes to loved ones as well as professional contacts. Going forward, we plan to also enter India’s Modern Retail & select general trade stores aggressively in top cities”.

In addition to this, the company goes the extra mile in working on micro-social issues like ‘Education’ and ‘Health’ which can positively impact the lives of our farmers. With its social initiative, TEAch Me, launched in 2018, 1% of its revenue goes towards the education of its tea growers’ children.

About Vahdam Teas:

Founded in 2015 by Bala Sarda, Vahdam Teas is a vertically-integrated, online-first tea brand. It is disrupting the supply chain of tea, by making garden fresh teas to consumers across the world available in the shortest periods of time, by leveraging technology and cutting out all unnecessary middlemen. All Vahdam teas are procured directly from 150-200 plantations and tea growers in India and Nepal. The brand has grown by more than 1000% in just the last two years. The company has raised $5 Million USD in a series of funding backed by leading venture capital firms like Fireside Ventures.

On the list of accolades, Vahdam Teas is the First Indian Company to be ever endorsed by mega global-icon Oprah Winfrey. Vahdam Teas was featured on the prestigious list of Oprah's Favorite Things for 2018. Vahdam's delectable teas have won six awards in the Global Tea Championships including prestigious Judge’s Choice Award and it was also declared as the winner of the 'Best New Product' in 2018 by the Specialty Food Association, USA. Vahdam was a finalist at the World Beverage Innovation Awards 2018.

ANNEXURE

Masala chai collection:

1. India's Original Masala Chai: A traditional Indian-household tea that gained immense popularity around the globe. Discover the robust flavor of signature Assam CTC & orthodox leaves blended elegantly with fresh, aromatic Indian spices like cardamom, cinnamon, black pepper, and cloves. Truly a flavorful cup of tea that weaves the malty flavors of Assam tea with the exotic essence of an Indian spice bazaar; piquant and with a subtle hint of spice that results in an overall savory morning cup of tea.

2. Cardamom Masala Chai: A classic version of the much popular Indian Masala Chai which will become an instant favorite for you! We source the most premium and high-grade CTC black tea from the splendid misty gardens of Assam which is then blended with pure, organic cardamom, procured from the Southern state of Kerala which is known to produce some of the best cardamom in the world. With this signature blend, we bring to you a smooth and robust liquor with the subtle sweetness of the cardamom in every sip. Simply add a dash of milk and sugar to make a delectable cup of chai!

3. Ginger Masala Chai: The much popular Ginger Masala Chai has donned a bold and robust flavor here at Vahdam! A unique and strong rendition of the Ginger Masala Chai blended with an assortment of fresh, aromatic Indian spices like cardamom, cinnamon, cloves, black pepper, and the sweet note of liquorice. This beautiful amalgamation offers a warm, spicy kick to the brew breathing new life into the everyday Ginger Masala Chai. The earthy goodness of ginger with an unusual vibrance!

Gold Collection:

4. Vahdam Gold Darjeeling Spring black tea: Courtesy of our master blenders, this is an artisanal blend of superior first flush black teas sourced from renowned high-elevation tea estates in the divine region of Darjeeling. The blackish green leaves boast of a captivating spring aroma of magnolias and honey. The liquour is mellow and has a beautifully complex flavor profile with notes of sugary blossoms, a whiff of peaches, and tender notes of mangosteen. The liquor finishes on a mellow and sweet note with a lingering finish that allures your senses!

5. Vahdam Gold Darjeeling Summer black tea: A connoisseur’s delight from the misty rolling hills of Darjeeling, this tea is a treat for the eyes and the palate. A second flush with a perfect balance of flavors.The leaves are brownish-black in color and are well-rolled. The liquor is bold, astringent, and brisk throughout. It is light-bodied with pleasant soft-notes of black currants which become prominent in the finish. This ethereal summer cuppa resembles a light Zinfandel and will truly allure your senses.

6. Assam Gold Summer Black Tea: One of the finest summer teas, courtesy of the beautiful land of Assam, this is undoubtedly the best golden tippy tea! The long leaves are tightly-rolled and are interspersed with precious golden tips. The dark amber liquor has signature Assam attributes of being malty and sweet with top notes of ripe cherry and date palm. It starts out on a sweet, clean note with dominant woody notes in the middle and a pleasant malty undertone that sails throughout. A slight astringency accentuates the overall malty flavor of the tea.

Gift hampers

DUO - Discover a fascinating gift box that brings you the crème de la crème of the choicest in-house blends, all curated by our skilled blenders. Allure your senses with our Himalayan Gold Black Tea- a limited-edition, exclusive blend of premium black teas sourced from high-elevation gardens that are nestled in the Himalayan region of Nepal. Along with this exclusive blend, we also bring you our flavourful in-house blend of Original Masala Chai Tea. Two of our most unique and captivating blends put together tastefully in elegant tea caddies.

Blush - A thoughtful and elegant gift for your loved ones, be it for a special occasion or for season’s greetings! We present you a tasteful trio of our choicest, in-house blends that entice one’s senses with unique flavors and a host of health benefits. Relish our exclusive Sweet Himalayan Detox Green Tea that brings you a bouquet of fresh vegetal flavors with the sweet hint of stevia! Indulge in our artisanal blend- Turmeric spiced tisane- A tropical potpourri of turmeric and aromatic spices like cardamom, cloves, and black pepper. Last but not the least, gratify your senses with our Earl Grey Chai Tea- a unique take on the traditional Indian Masala Chai tea with the uplifting notes of bergamot extracts. A unique trio, that gives you or a loved one a peek into our master blends, packed in classy tin caddies in an elegant gift box.

Chai Tea Private Reserve Trio - Gift a token of our exuberant culture with a festive collection of 3 of our best-selling Chai Teas. Relish a cup of our delectable Ginger Masala Chai which is our bolder rendition of the warm ginger tea. Satiate your senses with a cup of our in-house special Maharani Oolong Masala Chai, a play of premium, high-fired Oolong tea with a touch of rich, aromatic spices. Enjoy the holiday fervour with our absolute, the Sweet Cinnamon Masala Chai - a majestic symphony of premium Assam black tea with cardamom and cinnamon All in all, a prized token of India packed in delectable tin caddies, in a joyous gift box!