VitrA and Tom Dixon’s collaboration wins Gold at the iF Design Awards 2022

Liquid, a unique collaboration between Tom Dixon and VitrA, took two awards at the world-renowned International Forum (iF) Design Awards 2022. Liquid has already won design awards from both Wallpaper* and Red Dot, and at iF, it took a gold award, one of only 73 awarded, beating 11 thousand entries from 57 countries.

London Design Medal winner Tom Dixon’s collaboration with VitrA, the Liquid Collection, received its first award earlier this year from Wallpaper*, the world’s number one global design, art and contemporary lifestyle magazine. Liquid’s bathroom products won one of only 73 golds, given beating 11 thousand entries from 57 countries.

For over a decade, VitrA has collaborated with leading international designers to develop bathroom experiences that suit the needs and tastes of consumers all over the world. In the latest of these, Tom Dixon (OBE), who was recently named “Designer of the Year” by Elle Decoration UK magazine, and VitrA have come together to present their signature Liquid Collection. The European launch of the Liquid Collection was held in London and will soon be presented in Turkey and India.

Bringing the British designer’s philosophy of expressive minimalism to the bathroom, the collection evokes a sense of permanence with soft and rounded forms in durable white porcelain. Contrast and definition are delivered via a supporting cast of solid taps, showering solutions and iconic accessories. Expressive in function and instinctive in use, the collection encompasses enduring ceramic silhouettes, shapely brassware and showers and an integrated system offset by harmonious furniture.

Liquid reflects VitrA’s all-encompassing approach to hygiene, ergonomics and safety, performance and quality as well as aesthetics. VitrA strives to perfect excellence in bathroom experiences by matching peerless manufacturing capabilities with world-renowned designers and design studios. As well as its most recent collaboration with Tom Dixon, VitrA has also worked with Arik Levy, Claudio Bellini, Terri Pecora, Sebastian Conran, Christophe Pillet, Matteo Thun and Ross Lovegrove.

Website: http://www.vitra-india.com/

Toll Free Number: 18001231134 Instagram: https://instagram.com/vitrabathroomsindia?igshid=1l3i6wxibzgz8

VitrA Experience Center: F-001, F-002, F-003,1st Floor 106, Vikas Centre, SV Road, Santacruz West, Mumbai-400054

About VitrA

VitrA is a leading brand of Eczacıbası Building Products Division, a prominent Turkish industrial group with 42 companies and over 12,500 employees. The company’s core sectors are building products, healthcare and consumer products. VitrA is one of the only brands in global markets offering every component of the bathroom as well as an expansive range of ceramic and porcelain tiles in over 75 countries worldwide.

Revolutionizing bathroom fittings in India, VitrA has a strong distribution channel with more than130 dealers across the country covering all major cities.

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