Wickedgüd Raises inr7.5cr ($1mn) in seed round led by Mumbai Angels and Others

Mumbai, April 08th, 2022: WickedGüd, a guilt-free comfort food D2C brand, has raised USD 1Mn in a seed round, led by Mumbai Angels and other marquee investors. 

The capital raised will be used for brand and community building across D2C channels, acquiring more customers online and also moving towards establishing a strong retail network across pockets of the country. The brand is all set to expand its product portfolio, adding instant noodles to its kitty of offerings, capturing the mass consumers. Malted Beverages would be next in line of the brand’s healthy and indulgent offerings. 

Speaking of the funding, Bhuman Dani, Founder, WickedGüd, said “Having lived across the globe for more than a decade, I truly understand the importance of balancing taste and nutrition. Our aim is to build a large, clean-label, comfort food brand with ambitious aspirations of disrupting global markets. We’re a ‘Make in India, for the world’ brand expanding our global footprint in the US, UK, EU and UAE. I am truly honored and grateful to have some of the best investors in this country believe in our vision of adding WickedGüd products into households – one kitchen at a time!”

“With demand for non-native, healthy and easy-to-make recipes invading Indian kitchens today, the market is buzzing with anticipation for exciting solutions to satiate finger-licking preferences by healthy binging options. I am confident that WickedGüd’s offerings are perfectly positioned to capitalize on this paradigm shift on customer preferences towards health and convenience, and experience accelerated growth.” 

Nandini Mansinghka, Co-Founder and CEO of Mumbai Angels

Mumbai Angels has invested $350K as part of their portfolio expansion initiative backing promising and high potential startups while others include NB Ventures, Dholakia Ventures, Jalaj Dani Family Office, Ashutosh Valani & Priyank Shah (Founders – Renee Cosmetics, ex-Beardo), Ravi Shroff (MD – Excel Industries Ltd), Ravi Nigam (ex-MD – Tasty Bite), Ashwini Deshpande (Co-founder – Elephant Design), Jorge Fernandez Vidal (Investment Director – Liechtenstein Group) and Akshay Gurnani (CEO – Schbang), among others.

About WickedGüd

Owned by 100Percent Nourishment Private Limited, WickedGüd is on a mission to make every day eating guilt-free and change the way the world consumes comfort food, for the better, using mom-approved ingredients found in every kitchen. It currently sells high-protein, maida free pasta and is looking to expand its product range into instant and hakka noodles by May 2022.

Their products are currently available on www.wickedgud.com in addition to Amazon India, BigBasket, Flipkart Grocery, Blinkit, CRED and other marketplaces. They are also a part of Amazon’s Global Seller Programme and are already selling on Amazon US. Additionally, WickedGüd has also been inducted in the prestigious, invite only Amazon Top Brands program for the UK & EU market even before their launch in those markets. The brand shall also be launching in the UAE market by May 2022.

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