Zomato expands footprint in North, launches service in Lucknow and Ludhiana


Online restaurant discovery platform Zomato announced on Friday that it has expanded its online ordering and food delivery services to Lucknow and Ludhiana to strengthen its position in the North.

With the launch of services in these two cities, Zomato’s online ordering services are now spread out across 17 cities in India, including – Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Kochi, Jaipur, Ahmedabad, Chandigarh, Indore, Coimbatore, Vadodara, and Nagpur. With its entry into the two Northern cities, Zomato is offering its live order tracking, an average delivery time of 35 minutes, and a substantial spread of restaurants to the residents of Ludhiana and Lucknow through its own delivery fleet. The service is available seven days a week.

The company has partnered with over 1000 restaurants across the two new cities and the list includes legendary restaurants, favorites, Quick Service Restaurants (QSRs), and new cafes. Popular restaurants in Lucknow such as Dastarkhwan, Al-Baik.Com, Moti Mahal, and Marksman are available for users to order online on Zomato.

“Lucknow has always been known for its love for food. We already have significant traffic from the city for our reviews/listing product and we have only recently introduced our food delivery service in Lucknow. We have been pleasantly surprised with the response within the first fortnight since our launch there. Within two weeks of launch, we are already clocking 3,000 orders a day and growing at 30% week-on-week. The city is showing all the signs of becoming a big growth driver for our business,” said Zomato, head of Food Delivery, Mohit Kumar in a statement to the media.

Some of the key restaurants which Zomato has onboard in Ludhiana are Khushi Ram & Sons, Hot Breads, Belfrance Bakers & Chocolatiers, Milkshake & Co., and Sharman Jain Sweets, among others. Zomato is keen on adding more restaurants in both the cities to their list of partners.

“Everyone knows how much Punjabis relish their food. It was absolutely no surprise to see the spikes in orders week-on-week since we launched there. The state of Punjab and therefore the cities of Ludhiana and Chandigarh both have been very welcoming to our food delivery services and we see the strong growth trend continuing in the future,” Kumar said on Ludhiana operations in the same statement.

Apart from the user ratings and reviews, the app has features like ‘The Finest’ and ‘New Arrivals’ which intends to smoothen the decision-making process for Zomato’s consumers. Customers ordering food online can pay via multiple payment options such as cash on delivery, cards (debit and credit), net banking, wallets – Paytm, Freecharge, Mobikwik, as well as payment options like Simpl and Lazypay.