We all have a healthy decision to make about what we choose to eat. Luckily, there’s Kokos Natural that is changing the game. Founded by Anuja Jadhav and Chirag Aggarwal, the brand sources and sells a wholesome range of organic alternative ingredients, made by farmers across India.
Their mission is simple - alternative ingredients over alternative foods. It all started when the founders, Anuja Jadhav who holds a Masters degree in Marketing and Chirag Aggarwal, an MBA in Finance, took the dubious step of quitting well-paying corporate jobs to help farmers sell wholesome, organic alternatives to many daily food products. Their unified vision to educate and spread awareness about a healthy lifestyle gave birth to this brilliant initiative. “Imagine a middle-aged man, say 50 years of age, has grown up eating upma, poha, sheera and dosa for breakfast. Is it fair to ask him to suddenly replace this with quinoa bowls, oatmeal, muesli or smoothie bowls? Here is where we give them a simpler solution so that they do not have to compromise on their favourites. Rather, replace the ingredients with far healthier and more nutritious (Indian) alternatives like raw banana flour, organic coconut sugar and Himalayan pink salt, cassava flour, beetroot powder etc.,” explains Anuja, Managing Partner & Co-Founder.
Following sustainable practices wherever possible, they believe in doing well by doing good. Their research required several tours in Indian states and long interactions with farmers. Farmers that put their heart and soul into making organic sugar and raw banana flour. “Our Indian farmers have been striving to provide us with the most natural and healthy produce and we, as a society, must enhance and enrich the farmer community as much as we can,” states Chirag, Managing Partner & Co-Founder. Having witnessed their passion and dedication, they decided to join hands with them and work together.
Today, the brand sources and sells alternative healthier products such as Organic Coconut Sugar, Raw Banana Flour, Cassava Flour, Himalayan Pink Salt, Beetroot Powder and Supergreen Powder that are a healthy alternative to their processed counterparts. They are also set to introduce their new products including Coconut Flour which has coconut meat that’s dried and ground into a flour and Immunity Powder that combines turmeric, tulsi, amla, dried ginger, fennel seeds, giloy and cinnamon. Gluten-free, keto-friendly and great for immunity boosting, your search for the best organic Indian products ends right here!
While Kokos Natural delivers products throughout India via tons of online marketplaces including Amazon, Flipkart, Qtrove amongst others, you can also find them at several supermarkets & retail stores and check out their own online store at kokosnatural.com.
Their story sure serves as living proof that shared abundance can be created with an uncompromising commitment to environmental and social responsibility.