Make Your Mornings Better With Crozzo

What happens when the world’s most loved food becomes accessible to all, right in their pantries with
minimum effort? A revolution begins. Looking at the gap in the frozen pizza market, especially in
India, the brand Pizzo and Crozzo was born. Brainchild of Sharan Goyal, the brand that was initially
available only for B2B markets is now a part of over 500 general trade stores and big modern trade
stores. The growth in just a couple of years has been exponential, proof of what is yet to come.
Together, the two home brands Pizzo (frozen pizza) and Crozzo (artisanal croissants and bakes) are
available in these stores. Some have the deliciousness of Pizzo, while others have the wholesomeness
of Crozzo.

In April 2020, during the peak pandemic phase, the croissant recipe was developed by Sharan
himself, after getting an essential services pass and locking himself in the factory for days. Now, their
flaky, delicious butter croissant is the bestseller. The vision to find instances in the industry where
ideas could bloom is one that Sharan possesses in abundance.

The brand has Novotel, The Orchid, Radisson, The Lalit, Taj SATS air catering, 99 Pancakes, the
pancake story, whatta waffle, foodlink caterers, mayfair banquets, popular caterers etc as a part of
their clientele. The brand is available all over India.

The biggest obstacle that they face as a self-reliant brand is helping people move past the taboo that
frozen food is inherently bad for health and tastes horrible. Changing this mindset and bringing frozen
food that is not only quick to make but also healthy, consistent and of great quality is a challenge but
a task the brand is completely up for. This claim isn’t just on paper but shown via their quality
ingredients, equipment, and recipes developed under the guidance of top Italian pizza chefs. Pizzo
and Crozzo use their own cheese which was unheard of until now in this industry. This takes them
miles ahead of their competitors. Due to their vacuum packaging and custom-made blast freezing set
up, each product lasts up to 12 months with the taste just as impeccable.

As far as the croissant is concerned, it is made to perfection in a one-of-its-kind semi-automated line
that kind of works as a lab. Using state of the art technology with the freshest, highest quality local
ingredients that give consistent, quality items is a must for Pizzo and Crozzo. Apart from Pizza and
croissants they now also offer freshly baked cakes, freshly baked artisanal bread, cookies etc. Their
current monthly numbers approximately look like this – 30,000 croissants, 15,000 pizzas, 1,000
cakes, 3,000 loaves of bread and about 30 tonnes of pizza cheese are supplied to a range of stores,
hotels, restaurants, caterers and cafes, and directly to customers through their website www.pizzo.in
With the pandemic came the need to feed people instant, tasty items and Pizzo and Crozzo were
there to fulfil that very demand. When the lockdown was announced they had over 7500 frozen
pizzas in their inventory and the brand took it upon themselves to deliver it door to door, thus
entering the consumer space. Crozzo provides fresh baked goods that are prepared daily right when
you want it.

With massive plans in the pipeline, the day isn’t far when Pizzo and Crozzo will be a household name.
If there is one thing that’s for sure, it’s that the craving and want for a cheesy slice of pizza and
buttery croissant won’t be going anywhere