Subway launches their new TVC campaign In India…

HospiBuz Desk

Subway India has recently announced the launch of their new TVC campaign called “Load Mat Le, Asli Loaded Signature Wrap Le” which aims at creating excitement about their newly launched loaded signature wraps among the viewers. The TVC is very unique and frisky invitations to all the food lovers to get indulge in loaded signature wraps available in multigrain and spinach tortillas, aspiring to deliver double the flavour with double the filling.

Shuchi Monga, Head of Marketing, Subway, South Asia, talking about the TVC, said “The TVC tells the story of an unsuccessful heist, where insight of the campaign comes from the fact that today’s competitive fast-paced life leads to a lot of stress and for a while one can escape from it by indulging into Loaded Signature Wrap.”

Subway India, to promote their new product, has built a 360-degree marketing campaign which is led by the traditional as well as the digital media where bespoke creative derived from the main TVC will be played on television and it will also be featured online through YouTube and social media to create more excitement among the viewers.

 The TVC has been produced by Happy Making Films and the creative agency is Dentsu Creative Impact. The link of TVC is: //www.youtube.com/watch?v=6DdJuTOf2BM

Gaurav Kandpal, Director, Happy Making Films, said “We have tried to create a cinematic look and feel in this film so that it creates intrigue amongst the audience. The use of high contrast lighting, with clever use of colour, makes it stand out from any other ad film currently playing.”

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