‘Incredible India 2.0’ campaign focuses on Niche tourism products: Tourism Minister of India

Union Minister for State for Culture and Tourism (Independent Charge) Prahlad Singh Patel, said in the Lok Sabha that, “Find the Incredible You” Campaign which will focuses on the promotion of  Niche Tourism Products of the Country on digital and social media. It focuses on the transformative experiences brought alive through unique storytelling in the format of autobiographies of travellers, with the tagline of ‘Find the Incredible You’. The previous version of this campaign i.e. Incredible India 1.0 was the winner of the Pacific Asia Travel Association Gold Award in 2019. 

The Ministry of Tourism has launched the campaign called “Incredible India 2.0” in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation. It focuses on digital and social media and the promotion of Niche Tourism Products, like yoga, luxury, wellness, cuisine, wildlife etc. 

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