Elite Foods & Innovation Group celebrates International Women’s Day and promotes ‘Each for Equal’

Thrissur, 09th March, 2020: Elite, a diversified group from South India that handles activities in various sectors, celebrated International Women’s Day on 7th and 9th March, 2020 at Thrissur. The celebrations were in line with this year’s theme “I am Generation Equality: Realizing Women’s Rights” which believes in realizing women’s rights to create a gender-equal world.

The health of women in our society is of particular concern because they are disadvantaged by discrimination rooted in sociocultural factors. The slogan Healthy Women, Healthy World embodies the fact that as custodians of family health, women play a critical role in maintaining the health and well-being of their communities.

To celebrate women and raise awareness on health, on 7th March, 2020, Dr. Mumtaz Khalid Ismail, Consultant Clinical Nutritionist, addressed women employees from all units of the company at KILA, Thrissur. A Ph.D. in Foods and Nutrition from Mother Theresa Women’s University, Kodaikanal, Dr. Mumtaz took a session on “Lifestyle changes the best treatment for a healthy life” where she shared her knowledge on how small and basic modifications in life can benefit in long run. She shared some interesting tips with audience which was much appreciated by them. The informative session was attended by over 100 employees including women and men from different units.

Expressing hers views on the session, Dr. Mumtaz Khalid Ismail explained, “I strongly advocate leading a healthy lifestyle and by making minor changes it will help you stay fit. Healthy eating habits and adequate physical activity alone can reduce the risk of diabetes by 58%, reduce the risk of developing high blood pressure by 66%, and reduce the risk of developing heart attacks and stroke by 40-60%. Unhealthy diets and physical inactivity are the leading causes of the major NCD’s (Non-Communicable Diseases).”

On 9th March 2020, the Elite Headquarters witnessed flag hoisting followed by the top-level managers of Elite addressing the employees. The employees were encouraged to take a pledge, a “WOMENS DAY PLEDGE WALL” was built on the premises as an emblem signifying the deeply embedded values of women empowerment and equality among the ethos of the company. The headquarters also plans to conduct a POSH awareness session for all its employees.

Talking about the women’s day celebration DanesaRaghulal, Executive Director, Elite Foods said, “We at Elite believe in equal opportunities being presented to women and men and are committed to providing an ambient professional environment aimed at growth of all individuals, regardless of their gender. We are blessed to have a workforce that complement each other and work towards achieving one common goal.”

Elite also plans to adopt a girl from an underprivileged background in and around their unit to give financial support for each girl’s education till she gets self-employed. With this move, Elite pledges to help women from impoverished backgrounds and give them a chance to achieve their dreams.

About Elite:

Elite is a diversified group with activities in Food Processing, Real Estate, Solar Energy etc. The Elite Food Division runs one of the largest food companies in South India. Food business of the group is powered by 9 quality-driven state-of-art manufacturing facilities across India including Special Economic Zone (SEZ) unit for organic products in Thrissur, Kerala. Apart from this, the group also has four outsourced units.

With its more than 150 SKU’s, the group has capacity to supply over 600mts of branded products daily with stringent safety and quality control through its ISO 22000 & HACCP certified plants.

The food business of the group is divided into five major categories: Baking, Milling, Convenience, Wellness and Organic.

Elite brand is well known for its quality among consumers and is being retailed to more than 70000 outlets in south India & Maharashtra through 1200 distributors. Besides India, the group has a presence in many global markets including the Middle East, USA, UK, Europe, Canada, Singapore, South Africa, Australia, Taiwan, Israel and Malaysia.

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