Armin van Buuren To Headline Sunburn Festival Goa 2021 Revised Venue and Dates Announced

India, 26th November 2021 – Percept Live, the founding organization behind Asia’s biggest electronic dance music festival, Sunburn have announced revised dates and venue for the 15th edition of their much-awaited annual festival. Aptly themed #LifeIsCalling, heralding the revival of good times in a post pandemic world, Sunburn Festival Goa 2021 will now present a spectacular three-day showcase on the 27th, 28th and 29th of December 2021 at Hilltop, Small Vagator, Goa.

The festival giant will be celebrating its 15th edition at this year’s showcase. Headlining Sunburn Festival Goa 2021 will be Dutch DJ and Record Producer Armin van Buuren, who will also be promoting his eighth studio album ‘A State of Trance Forever’. This live performance will also mark the first major headlining act to tour India post the onset of the Covid-19 pandemic.

Armin van Buuren, a globally renowned artist par excellence, driven by an unbridled and relentless passion for music, has brought Trance and Progressive House into the mainstream and is one of the most recognizable names and faces in the genre. The 37 year old has been crowned the World’s #1 DJ five times, and is currently ranked #3 by genre bible DJ Magazine. As the flag-bearer of the trance movement, for more than twenty years, the Grammy-nominated Dutchman has been living to the rhythm of his own international success and global fan adulation.

Electronic music phenomenon and World #3 Armin van Buuren states, “I am delighted to be finally returning to India after a long gap, with one of my favourite festivals Sunburn. We have all been through a very difficult period but it’s now time for us to come together and celebrate life once again. I cannot wait to close Sunburn Goa on 29 December – see you all there.”

Featuring over 40 international and local artists across 3 stages, the festival will also entail an exclusive limited guest list at After-parties at select venues across Goa. The promoters will be partnering with several popular clubs across India for “Sunburn Echo”, the live stream that will recreate the on-ground festival experience across the country. “Sunburn Home” will also give fans the opportunity to watch the live stream of the on-ground festival from the comfort and safety of their homes on Facebook and Instagram. The festival was conducted digitally last year with no fan presence on-ground due to the pandemic and returns with a spectacular live event to entertain eager fans after a hiatus of 2 years.

Karan Singh, COO, Percept Live says, “We are delighted to be able to finally host Sunburn on-ground with our fans after a gap of 2 long years. And we are even more thrilled to welcome back one of India’s and Sunburn’s favourite artist Armin van Buuren. The fact that he has chosen to join us for Sunburn’s comeback is a massive cause for celebration. We have a spectacular extravaganza of music, adventure and entertainment lined up for our fans. It’s finally time to ‘Live, Love and Dance Again’ and we cannot wait to welcome Sunburn fans back to Goa.”

‘Your Safety, Our Priority’ will be the guiding principle for this year’s extravaganza as music, recreation and adventure will be intertwined with safety as fans from various countries and pan India will come together in Goa. The festival will adhere to all the health and safety measures and all applicable COVID-19 government guidelines to ensure fan safety is of utmost priority. Only attendees who have been Double vaccinated will be permitted to attend the festival. Sunburn Festival Goa 2021 will also be a limited capacity event, and new Entry and Exit protocols have been designed at par with international tried-and-tested event formats to ensure maximum safety and secure passage of attendees in and around the venue.

Percept Live has incorporated the Best Practises being followed safely and successfully for live events across USA and Europe and replicated the same blueprint for Sunburn Festival Goa 2021 to ensure absolute safety of fans. The festival ticket purchase e-Gateway has a rigorous COVID-19 security protocol in place with attendees to compulsorily submit their postal address, e-mail ID and contact number to receive a booking confirmation and unique booking ID. Entry wristbands and a festival information guide will be sent along with a COVID safety kit to the attendee’s postal address provided online. All patrons must be double vaccinated to enter the festival, and their vaccination certificates will need to be uploaded prior and will also be scanned at the festival gates along with their original government ID proof.

On ground throughout the 3 days of the Festival Entry gates will have ample entry lanes and enable the mandated protocols of social distancing. Additionally, various time slots to enter the festival premise will be allocated to attendees in prior to avoid over-crowding. VVIP tables placed at key points across the venue will ensure prompt service to guests, thereby restricting attendees need to walk around the festival premise for F&B and other necessities. Fans will be advised to wear face masks and provisions will be made for regular thermal scanning, hand wash and sanitizers across the festival premise. The organizers have declared a Zero-Tolerance Policy towards any attendee who violates these protocols.

As Sunburn maintains a Zero-Tolerance policy against drugs and substance abuse, any violation will be dealt with strictly according to the law. Sunburn will be working closely with law enforcement agencies to ensure a 100% drug free festival.

In 2020, Percept Live in consultation with the Goa Government authorities opted against organizing an on-ground festival. But due to overwhelming appeals from the fans, a digital edition titled ‘Sunburn NYE 2020’ conducted on 30th and 31st of December 2020 was streamed live on the Sunburn Facebook page to a massive captive global audience. Given the close ties Sunburn and Goa have shared over the past 15 years, the festival had also united with world’s #1 DJ duo Dimitri Vegas Like Mike and Facebook to organize a virtual music fest titled ‘Sunburn For Goa’ on 29th August 2020 to raise funds for the COVID-19 relief activity for the State of Goa. The event raised over Rs. 50 lakhs which was handed over to Chief Minister’s COVID Relief Fund-Goa which was promptly utilized for efforts towards COVID-19 relief and welfare across the State of Goa.

Ticket prices start at Rs. 8,000/- for a 3 days GA Festival Pass and can be availed on BookMyShow.com

Attendees can check out the Sunburn Goa 2021 festival layout and safety protocols at: https://in.bookmyshow.com/special/sunburn-goa-2021-registration-page/ET00316612

Sunburn Festival Goa 2021 is co-presented by Magic Moments Music Studio and Kingfisher, and co-powered by audio partner boAt.

About Sunburn

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past 15 years, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the

first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

About Percept Live

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders. IPs owned by Percept Live include Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).

Percept Live is a Percept company. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

About BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is India’s leading entertainment destination and the one-stop shop for every out-of-home entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards.

BookMyShow has also built India’s largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in providing the best user experience, whether on ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged

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