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This Summer, the ibis brands want to be the travel partner of Millennials with the launch of their first 100% student offer

27/06/2018

For Millennials, vacations with friends are essential and often go hand-in-hand with alternative accommodation solutions due to a tight budget. For this reason, the three ibis brands are launching #JustForStudents, the first offer reserved exclusively for students and a first for an international economy hotel chain!

#JustForStudents*: a student package offered exclusively by the ibis brands

Aware of statistics underlining that price is a barrier for 78%** of Millennials and that 62%** of them say a reduction rather than a fixed rate would encourage them to book a hotel, the ibis brands are launching #JustForStudents.

Trailblazers and leaders in the economy segment, ibis, ibis Styles and ibis budget are strengthening their positioning with young people with this totally new offer in the economy hotel sector, providing a 30% reduction in 600 hotels in 44 countries worldwide with a valid student card. The brand has also entered into a partnership with ISIC, the most internationally recognized student card.

Reservations will be open from June, 25 to September, 2 for stays between June, 30 and September 3, 2018. Dedicated site: www.ibis.com/justforstudents

#JustForFriends: discover stories on the ibis brands’ Instagram account @ibisfamily

On average, 52% of Millennials tend to favor alternative accommodation solutions such as private rentals. And yet, hotel services make total sense if you want to avoid the small frictions that come along vacationing with friends. That’s why the ibis brands and MRM // McCann have created #JustForFriends, a mini-series in the form of Instagram stories that depict a real group of friends on a sun vacation in a rented house. Except that the vacation is everything but relaxing…

In parallel, the promotional campaign #JustForStudents, devised by MRM // McCann, promotes the offer and is based on an equation that speaks volumes to a target that is constantly on the move: 30% reduction on your room means more money to party, explore, and soak up the culture and the food… To increase the reach of the promotional campaign, the ibis brands have developed a 360-degree communication campaign with the agency.

*The #JustforStudents offer is available at 600 ibis brand hotels in 44 countries worldwide but is only valid in ibis budget hotels in France
**Study conducted by NP6 involving 1,485 students in 5 countries (France, UK, Germany, Italy, Brazil)

ibis, AccorHotels’ economy brand, guarantees modernity, comfort, and a quality service at the best price.
The brand is constantly innovating in order to offer its guests greater modernity, comfort and availability. In this way, it has created a concept of revolutionary bedding, the Sweet BedTM by ibis, designer and welcoming common areas, a contemporary place to eat, ibis kitchen, and it nurtures a sense of service that motivates every employee. Ibis is globally recognized for its quality, reliability, and commitment to the environment. Created in 1974, ibis is now the European leader in budget hotels and the 4th largest worldwide in its category with more than 1,100 hotels and 145,000 rooms in 67 countries. In France, the brand has a network of 386 hotels.

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,300 hotels, resorts, and residences, as well as in over 10,000 of the finest private homes around the globe.

ibis Styles, AccorHotels’ economy brand, offers a designer experience encompassing multiple styles. These well designed and comfortable hotels, each with a different style, are synonymous with creativity and fun. Located in the heart of cities or near business districts, each hotel offers a positive, well-designed and fun-loving environment. The brand offers an all-you-care-to-eat buffet style breakfast as well as free broadband internet and many other touches. At the end of December 2017, the network had more than 420 hotels and 43,000 rooms across 45 countries.

In France, the brand has a network of 189 hotels. AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,300 hotels, resorts, and residences, as well as in over 10,000 of the finest private homes around the globe.

A smart and comfortable proposition at very low prices: this is ibis budget, AccorHotels ultra economy brand. Within the ibis family, this smart, straightforward and relaxed brand embodies the values of sharing and simplicity. Ideal for guests wanting to do their own thing, ibis budget offers comfortable rooms for 1, 2 or 3 people, welcoming reception areas, hotels that are open 24/7 and an all-you-care-to-eat breakfast. Located near major roads, airports, and increasingly in city centers, ibis budget hotels offer excellent value for money. With more than 580 hotels and 58,000 rooms at the end of December 2017, the brand operates in 19 countries and is pursuing its international expansion objectives. In France, the brand has a network of 335 hotels.

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,300 hotels, resorts, and residences, as well as in over 10,000 of the finest private homes around the globe.

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