Zomato brings Gold to more cities; launches the subscription program in Nagpur, Lucknow, Indore, and Ludhiana

New Delhi, 6th August 2018: After winning the hearts of consumers across 10 cities in India, Zomato brings its premium subscription program ‘Zomato Gold’ to Nagpur, Lucknow, Indore, and Ludhiana.

Zomato Gold is a paid subscription program designed for users who love diverse experiences while dining out. Gold members in these new cities can avail 1 complimentary dish at the Gold Food partner restaurants, and up to 2 complimentary drinks at the Gold Drinks partner restaurants – once they place an order at the restaurant.

With Zomato Gold, the members will get access to over 300 top-rated restaurants across these 4 cities. So whether you’re in a mood to enjoy the nightlife in the city or craving for some soul-filling food, the dining out choices will be much more irresistible with Zomato Gold.

“Zomato’s long-term vision is ‘better food for more people’; and we have been actively been experimenting with products that solve for affordability, accessibility, assortment and quality of food for the users, within India, as well as globally. Through a combination of our restaurant discovery platform and online ordering services alongside subscription services like Zomato Gold, Zomato Treats, and Zomato Piggybank we hope to make Zomato the only food app you’ll ever need,” said Gaurav Gupta, Chief Operating Officer – Zomato.

Zomato Gold members will also get exclusive access to curated food and drinks events at Gold partner restaurants. Previous events have included yacht parties, pub crawls, new restaurant openings, new menu previews, wine tasting sessions and exclusive influencer meet-ups, amongst others.

Every month, over 19 million users in India use Zomato to make informed food choices. Zomato’s restaurant listings and reviews platform are now present across 63 cities in India. Zomato also seats more than a million diners through its table reservations platform. The company launched its online ordering and food delivery services in May 2015 and the food delivery service is currently available across 17 cities in India, i.e. Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Kochi, Jaipur, Ahmedabad, Chandigarh, Indore, Coimbatore, Vadodara, Nagpur, Lucknow, and Ludhiana.

Globally, Zomato has a footprint in 24 countries and serves more than 50 million users every month. It offers users an exhaustive list of over a million restaurants with rich up-to-date information such as menus and photos, user reviews and ratings, social recommendations, collections, and editorial video reviews.

Some of the Zomato Gold partners in the newly launched cities are –

Nagpur: Le Meridien, FSB, Pablo, Fuel Headquarters, and Fuel Station Cafe and Resto.

Indore: Indore Kitchen – Indore Marriott Hotel, Hobnob, Mustang, Taberna, 10 Downing Street, and Capers- Hotel Effotel.

Lucknow: Taj, Hyatt, Big Daddy, Cafe by default, Munic cafe and Bistro, Royal sky, and Underdogs.

Ludhiana: Aman Chicken, Basant, CBTL, F Bar, Wok Sigh Box, Peddlers, Bercos.

Zomato Gold is now available across 14 cities in India: Delhi/NCR, Mumbai, Bangalore, Pune, Hyderabad, Jaipur, Ahmedabad, Chandigarh, Kolkata, Nagpur, Lucknow, Indore, and Ludhiana. Outside India, Zomato Gold is available across UAE and Portugal and is slated to launch in Australia, Philippines, and Indonesia later this year.

Over 62000 consumers pre-registered to join the program across Nagpur, Lucknow, Indore, and Ludhiana. Zomato Gold members in these new cities can now avail 1 complimentary dish at the Gold Food partner restaurants, and up to 2 complimentary drinks at the Gold Drinks partner restaurants – once they place an order at the restaurant.

Consumers can buy Gold on the Zomato app and website – zomato.com/gold through two early bird membership plans – 3-month plan priced at ₹999 599 and 12-month plan at ₹2399 1499.

Zomato Gold is arguably one of the fastest selling premium membership programs in the country and has well over 400,000 subscribers and more than 3700 partner restaurants across the cities of its presence.

Zomato Piggybank, a recently launched rewards program crossed over 200,000 subscribing members within 48 hours of its launch.

Zomato’s advertising business is also growing rapidly across the 9 core countries of its presence and currently contributes to ~40% of the company’s revenue. Additionally, the company’s food delivery business has grown over 2.5x in under 4 months.

In Conversation with ‘Energy Chef’ Harpal Singh Sokhi

A win-win partnership

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