‘Bollyboom House @ Favela’, India’s very first 360° Bollywood Lounge experience launches in Goa

India, 17 December 2021 – “Bollyboom”, a Percept Live Intellectual Property, has launched their very first lounge – ‘Bollyboom House @ Favela’ in Baga, Goa. The all new ‘Bollyboom House @ Favela’ is a licensing venture between Percept Live and Favela Hotels & Restaurants Pvt. Ltd. Thoughtfully designed by Shabnam Gupta of “The Orange Lane”, the verdant 10,000 sq ft lounge sprawls over an expansive area nestled in the tranquil Arpora locale, and will offer a bespoke mix of Bollywood themed F&B, delightful ambience and electrifying live entertainment thereby taking the Bollyboom experience to the next level.

‘Bollyboom’ is the world’s first and biggest Bollywood Dance Music (BDM) Property offering an eclectic blend of Music, Dance and Live Entertainment. Bollywood music has been an intrinsic part of 1.5 billion Indians and Bollyboom was incepted in 2013 with an objective to create a unique holistic memorable live music entertainment experience for Bollywood music fans around the world. Over the past 8 years Bollyboom has featured over 100 popular Bollywood Music Artists and DJs at over 100 live events pan India and overseas via multiple formats spanning Arenas, Occasions, Club Nights, Campus Shows and Bollyboom@Home live streams to emerge as the largest IP in the BDM domain. Given the massive love for everything Bollywood and huge business potential of this domain, Bollyboom is now expanding its footprint from the live events space to a 360° Lifestyle Brand for its fan community. A first step in this direction is the launch of ‘Bollyboom House’ – a series of themed Lounges that will offer fans a holistic immersive Bollywood experience inclusive of F&B and a wide range of live entertainment events.

The very first ‘Bollyboom House’ lounge in Goa will present an exclusive Restaurant & Bar, and offer an extensive mix of live Bollyboom performances to provide patrons a complete 360-degree Bollywood entertainment experience. Bollyboom House has been designed as a green wonderland, with a luxuriant array of plants adorning every nook and wall-scape, with bright sunlight imaginatively permeating the decorative walls, and beautiful reclaimed wood furniture embellishing the tasteful interiors making for a tranquil escape for discerning travellers. Every element of the environment has been exclusively designed to offer guests a unified day to night experience. By day, the establishment will have a relaxed tropical lounge ambience, while transforming into an electrifying venue featuring top Bollywood Music artists & DJs for lively entertainment sessions curated by Bollyboom.

Cutting edge Bollywood music artists, trending DJs and specially curated Live Bands will grace the stage given the extensive network of Bollyboom. The carefully designed programming would include exclusive content spanning unplugged artists, cover bands and evenings dedicated to legends of Bollywood. Great music fused with state-of-the-art acoustics, incredible SFX, live percussionists and dance troupes will form the core identity of the ‘Bollyboom House’ experience.

Embracing authentic Oriental and Asian cuisines, Bollyboom House @ Favela promises an assortment of gastronomic delights from acclaimed Master Chef Mitesh Rangras. Guests can enjoy an early dinner with selective pre plated and specially curated menu offerings from globally trained Executive Chefs including dim sums, sushi, fresh salads, and small plates including pork ribs, barbecue beef, crunchy tofu and crispy kale chips. After 10.30 pm the mood lighting will transform to a dynamic high octane environment for guests looking to party into the late hours of the night. An extensive selection of Bollywood inspired exotic cocktails curated by Mixologist Mayur along with internationally trained all female bartenders promise to add sparkle to the Bollyboom House cuisine.

Bollyboom House @ Favela opened its doors on 15 December 2021 for an exclusive preview to a restricted guest list which prepped the stage for what is to follow, a holistic immersive Bollywood entertainment experience that takes guests closer to enjoy a slice of the Bollywood magic! At the

Preview event, Leander Paes, Kim Sharma, Pooja Bedi, Oscar, and Julia Bliss to name a few graced the Red Carpet. The dance floor was set afire by famous Bollyboom DJs including DJ Suketu. The debut evening saw an impressive mix of guests, celebrities and socialites descend from Goa, Hyderabad, Pune and Mumbai.

Kishore Frederick, Amit Bakhale, Gautam Bakhale and Gregg Furtado of Favela Hotels & Restaurants Pvt. Ltd. are eminent hospitality professionals who bring over two decades of proficiency and expertise in the hospitality business. While Amit, Gautam and Greg have created a signature name in the restaurant business conceptualizing and managing brands like Cohiba, Taverna and Amboti, Kishore has managed leading restaurants and bars for over 30 years including WTF, The Tanjore Tiffiin Room, and The Butler & The Bay Leaf.

Kishore Frederick, Owner & Director, Favela Hotels & Restaurants Pvt. Ltd. says, “It is incredible to be a part of an extraordinary creation, something that revolutionizes the frontiers of entertainment and goes beyond just fine dining or partying. This is only the beginning of a great partnership and I look forward to limitless possibilities in the Bollyboom House journey going forward.”

Amit Bakhale, Owner & Director, Favela Hotels & Restaurants Pvt. Ltd. adds, “Bollyboom House @ Favela is very close to my heart as it brings the best of F&B, luxe ambience and inimitable entertainment to patrons. I hope the tourists of Goa relish the unique lounge offering and keep coming back to Goa for more.”

Gregg Furtado, Owner & Director, Favela Hotels & Restaurants Pvt. Ltd. added, “I am excited to be a part of this ever-growing Bollyboom entertainment experience. The brand has already created waves pan India in the live music space, and fusing the hospitality offering with its core entertainment proposition is the next big evolutionary step for Bollyboom.”

Gautam Bakhale, Owner & Director, Favela Hotels & Restaurants Pvt. Ltd. said, “We will be fusing the best of world-class F&B and a bespoke range of Bollyboom music options to present a brand new immersive entertainment experience for our patrons. Looking forward to bringing a slice of Bollywood magic to our patrons in Goa.”

Commenting on the launch Manuj Agarwal, CEO, Percept Live states, “We are proud to add another innovative dimension to our ever expanding Bollyboom entertainment footprint. Bollyboom House will offer the perfect escape where the travel bug meets an electrifying slice of Bollywood. Our vision is to offer unique and outstanding hospitality at leading leisure destinations pan India and around the globe which in the long-term holds the promise of making Bollyboom a leading global lifestyle brand.”

Manav Mehta, Partner, Bollyboom said “I am excited that Bollyboom is expanding its presence with the launch of its first outlet in the picturesque location of Goa. Being an artist the plan with Bollyboom House in Goa and pan India is to provide a platform to budding talented artists and offer a unique exciting experience for our patrons with innovative immersive content that recreates the thrill and magic of Bollywood.”

Bollyboom House @ Favela is open every day of the week from 12.00 pm to 3.00 am. The dress code is easy summer wear during the day and more sophisticated at night. Reservations will ensure the best seats in the house. Given the ongoing COVID-19 impact, the strictest safety standards have been incorporated. From frequent sanitisation of high-touch point areas to social distancing, temperature screening and contactless payment; Bollyboom House @ Favela, Goa is all set to welcome patrons to a whole new exotic & safe party destination!

For more details guests can visit: – https://www.facebook.com/BollyboomHouseAtFavela – https://instagram.com/bollyboomhouseatfavela?utm_medium=copy_link

ABOUT BOLLYBOOM

‘Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music IP, offering a scintillating blend of music, dance and entertainment. Bollywood music has been an intrinsic part of every Indian and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.

Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience. Bollyboom has been seen in multiple variants across India such as Arenas, Club Nights, Mini Arenas, and has also hosted a couple of Pop Up Parties with an exclusive guest list offering customers a unique and fresh nightclub experience. Bollyboom also offers a holistic Bollywood experience with shopping zones, food courts, and a host of fun and interactive activities thereby creating a magical and memorable experience for Bollywood music aficionados.

Bollyboom is a Percept Intellectual Property. Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 200 people and 28 offices across India and Middle East.

ABOUT PERCEPT LIVE

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space.

Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders. IPs owned by Percept Live include Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).

Percept Live is a Percept company. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

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