Crafters Tap House & The Little Easy come together for Powai’s first bar takeover

Mumbai, Feb 17, 2020: In a landmark move for Powai, Crafters Tap House and The Little Easy will come together to host the first ever bar takeover in Powai this February. This will also be the first time that a tap house will play host to a speakeasy in the history of bar takeovers in Mumbai, making it an interesting mingle of offerings for suburban Mumbaikars. This will also be the first time a tap house will serve prohibition cocktails in the Powai region.

This will be a unique takeover not by a liquor brand but by a bar itself, as The Little Easy, a speakeasy-inspired cocktail bar from Bandra is taking over at Crafters Tap House, Powai’s only microbrewery. The Little Easy will be presenting its finest of cocktails at Crafters Tap House which is the favourite among people for its choicest craft beer, from 19th Feb to 23rd February 2020. As the venue partner, the signature menu will also see Crafters Tap House include it’s craft beer in one of the cocktails served by The Little Easy during the takeover.

The Little Easy, the speak-easy inspired cocktail bar, known for its Prohibition-era themed cocktails and warm lit decor, constantly experiments with their offerings to present their patrons, the best of alcoholic delight. Regular bar takeovers by famous liquor brands have been its signature, since its inception. Crafters Tap House, on the other hand, has become a den for beer-lovers with its wide array of craft beer- from fruity to wheat beer or from the light to the dark and strong, alongside Indian and global cuisine.

Commenting on the collaboration, Vishesh Shah, Director, The Little Easy says, “This is the first time we are showcasing our cocktails at a different bar space. We are featuring our best-selling cocktails from our new bar menu with a new twist, this will be available to all at The Little Easy post this launch at the Crafters Taphouse. We have collaborated with Brown Forman’s Jack Daniel’s Old No.7, Finlandia Vodka & eL Jimador Tequila, Beam Suntory’s Japanese Craft Gin – Roku Gin and India’s first handcrafted gin – Greater than which gives our cocktails a premium touch. We are looking forward to coming to Crafters Tap House, to interact with the people of Powai and serving the happy kind of high.”

“Both Vishesh and I caught the ‘brew bug’ early, the only difference being I chose beer whereas he chose cocktails,” mentions Vipul Hirani, Founder, Crafters Tap House. “We were very excited to explore how we could combine our expertise to create something unique and bring their craft to our tap house. We both also sincerely believe that it’s all in the hands and hence, to challenge one’s current view of bar experience, we have invited The Little Easy to showcase their handcrafted cocktails at Crafters Tap House for 5 days.”

During the collaboration period, Crafters Tap House will showcase a beverage menu shuffle dedicated to The Little Easy cocktail masterpieces and also lend a ‘craft beer touch’ to two of their signatures. While this ‘takeover’ cocktail menu will include refreshing cocktails like Gentleman’s Sour, Bond in India, Bee Stringer, Twisted Margarita, Camp Fire Crunch, Caramel Julep, Pondicherry Essence, Pride of Gindia and The Patronus from the House of The Little Easy. To bring a twist in the tales and give the cocktails a beery touch, The Patronus from this menu will interpose the flavour of the Belgian Wit beer made at the Crafters microbrewery, which will enhance the crafty touch and the beer element to the cocktail.

Excited about the initiative, Avril Gonsalves, Bar Manager, The Little Easy says, “It is indeed a wonderful opportunity to present our signature Prohibition era- themed cocktails at the Crafters Tap House. In these cocktails, we have added house-made syrups with Indian spices to give a new twist and flavour to the drinks. Some of the highlights for this event will be ‘Bond in India’, the classic martini with a twist of green mango syrup, which Maharastra is famous for; and ‘Bee stinger’ in which JD honey will add the sweetness and the garnishing with raspberry and mint leaves will present a look of beehive on a tree.”

Many bar entrepreneurs in India are attempting to target millennials and new-age drinkers who are increasingly aware of the best of liquors relished worldwide, with out of the box ventures and associations. Events like bar takeovers and other collaborative business initiatives, presenting unique experiences are part of these endeavours.

About The Little Easy:

The Little Easy, the speak-easy inspired cocktail bar, known for its Prohibition-era themed cocktails and warm lit decor, constantly experiments with their offerings to present their patrons, the best of alcoholic delight. Regular bar takeovers by famous liquor brands have been its signature, since its inception.

About Crafters Tap House:

Launched in 2018, Crafters Tap House is a popular and the only tap house located in Hiranandani, Powai, that showcases excellence in craft beers, food and more. ‘Crafters‘ is derived from the word ‘Craft’ and thereby the brand positioning of handcrafted, artisanal and #ItsAllInTheHands. The bar lives in a concept with the objective of producing world-class craft beers while enhancing the customer’s experience of the same.

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