Experience India’s Intangible Cultural Legacy This World Heritage Day

MUMBAI APRIL 18, 2024: The Indian Hotels Company Limited (IHCL), India’s largest hospitality company is committed to preserving the country’s rich cultural heritage for over a century. Going beyond the riches of its architectural marvels lies an extraordinary array of intangible traditions pertaining to craftsmanship, music, dance, art, theatre and more. This World Heritage Day, immerse yourselves in the vibrant mosaic of artistry, traditions, historical wonders, and the communities that keep them alive.   

IHCL in partnership with UNESCO offers experiential tours, showcasing the living heritage of the country featuring traditions that are passed from one generation to the next, providing communities a sense of continuity. Travellers can experience the distinctive tribal life of the Bishnoi village in Rajasthan, Karnataka’s vibrant past and festivities via Janpada Loka and Mysuru Dasara or stories hand moulded in terracotta by Molela Terracotta Art in Udaipur. Discover a love story of patterns and textiles through Bagru Hand Block Printing and a Turko-Persion tradition kept alive via Blue Pottery at Jaipur, a celebration of the divine force, Durga Puja in Kolkata or Ganga Aarti in Varanasi.   

IHCL under its ESG+ framework of Paathya is committed to preserving and promoting India’s cultural legacy. To know more and get a glimpse of the wealth of skills, expressions, artefacts and people, please visit: here. 

About The Indian Hotels Company Limited 

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as India’s Strongest Brand 2023 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment. 

Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 310 hotels including 92 under development globally across 4 continents, 13 countries and in over 100 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is primarily listed on the BSE and NSE. 

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