Freedom Healthy Cooking Oils roles out a campaign to promote ‘Run for a Girl Child’

Hyderabad: January 16th, 2024: Freedom Healthy Cooking Oils in association with Seva Bharathi, Telangana organised a special campaign to create awareness about the upcoming ‘Run for a Girl Child’ on 11th February 2024 at Gachibowli Stadium by rolling out ‘Eat Healthy, Live Healthy’ canters to promote registrations for the event. Freedom Healthy Cooking Oils is actively involved in the annual initiative ‘Run for the Girl Child’, curated to promote education and well-being of young girls from the underprivileged sections of the society. The ‘Eat Healthy Live Healthy’ canters to inform people about the ‘Run for a Girl Child’ and spread awareness about the benefits of using Rice Bran Oil, were flagged off by Mr. Chetan Pimpalkhute, GM Marketing, Freedom Healthy Cooking Oils along with his team and representatives from Seva Bharathi.

The ‘Eat Healthy, Live Healthy’ canter will go to different parts of the city to spread awareness about Freedom Healthy Cooking Oils presents ‘The Run for a Girl Child’ and encourage more and more people to get associated with the cause. Each runner registering for the event will help empower a girl child from the underprivileged sections of society with quality education, good health, adequate skills, and above all a lot of self-confidence to help them live their lives to their fullest potential. To encourage registrations for ‘Run for a Girl Child’ during the activity, people who register their names at the Freedom Oil canter will get a 1 litre pouch of Freedom Rice Bran Oil worth of Rs. 120 free.

“We are proud to associate with the 8th edition of ‘Run fora Girl Child’ an initiative by ‘Seva Bharathi’ to support with quality education, good health, and skill development for girls from the underprivileged segments of the community. We encourage people to eat healthy by cooking food in Freedom Rice Bran Oil, which is less oily and greasy with 10000+ ppm oryzanol per 100ml to stay heart healthy and lead an active lifestyle. Supporting this run is an extension of our drive to encourage people to lead a healthy life. Running for a cause is the biggest motivation. Through this initiative we wish to encourage more and more people to register and contribute towards cause.”

P. Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing, Gemini Edibles and Fats India Ltd

About Freedom Healthy Cooking Oils:

‘Freedom’ is the Flagship brand of Gemini Edibles & Fats India Limited (GEF India). Freedom Healthy Cooking Oil Range is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil, Freedom Kachi Ghani Mustard Oil, and Freedom Groundnut Oil.

The ‘Freedom’ brand was launched in 2010 in Andhra Pradesh and Odisha. Freedom Refined Sunflower Oil is the No.1 Brand by volume sales in India in the sunflower oil category (according to Nielsen IQ data on the Refined Oil Cons Pack (ROCP) market in India (U+R) for the year ending (MAT) March 31, 2022).

Freedom Rice Bran Oil was launched in 2015 in Andhra Pradesh and Telangana.

‘Freedom’ was ranked among India’s top five cooking oil brands according to the India Today ‘Ipsos Urban Consumer Sentiment Survey 2020’.

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