Freedom Rice Bran Oil launches new campaign ‘Cholesterol Ki Safai ka specialist’

Bengaluru: March 22nd, 2024: Gemini Edibles & Fats India Ltd launched an impactful campaign on Freedom Rice Bran Oil titled ‘Cholesterol ki Safai ka specialist’. This is the second advertisement in their ongoing campaign series ‘Rice Bran Oil Kare Andar Se Safai’ (Rice Bran Oil cleans from the inside) to empower individuals to adopt rice bran oil which helps cleanse cholesterol from the inside. The campaign is aimed at informing the public about the importance of using Freedom Rice Bran oil for daily cooking as it has 10,000+ parts per million of Oryzanol, besides ingredients like tocopherol, and tocotrienols which are natural antioxidants. They help improve heart health and actively promote an increase in good cholesterol while effectively reducing the levels of bad cholesterol, offering consumers a path to elevate their well-being.

The campaign revolves around the core message of ‘Jami Hui Chiknayi Ko Saaf Karne Ke Liye Hum Specialist Ko Bulate Hai’ (We call specialists to clean the stubborn stains from kitchen chimney), centering on clearing out built-up cholesterol, the silent perpetrator that quietly accumulates within us, clogging arteries and potentially leading to heart attacks. Consumption of Rice Bran Oil – an expert in maintaining cholesterol balance, daily can help prevent the accumulation of cholesterol and keep us heart healthy.

“Rice Bran Oil is a trusted choice for health-conscious consumers. Freedom Rice Bran oil with over 10000+ ppm of Oryzanol, actively supports heart health by increasing good cholesterol while reducing the bad cholesterol. This campaign is designed to help customers understand the importance of cooking the food daily with rice bran oil as it helps in cleaning bad cholesterol – hence the message, ‘ Cholesterol Safai ka specialist ‘, keeping people healthy. Through the campaign, Freedom Rice Bran Oil reinforces the need to consume food cooked in rice bran oil to stay healthy.”

P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles and Fats India Ltd,

About Freedom Healthy Cooking Oils:

‘Freedom’ is the Flagship brand of Gemini Edibles & Fats India Limited (GEF India). Freedom Healthy Cooking Oil Range is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil, Freedom Kachi Ghani Mustard Oil, and Freedom Groundnut Oil.

The ‘Freedom’ brand was launched in 2010 in Andhra Pradesh and Odisha. Freedom Refined Sunflower Oil is the No.1 Brand by volume sales in India in the sunflower oil category (according to Nielsen IQ data on the Refined Oil Cons Pack (ROCP) market in India (U+R) for the year ending (MAT) March 31, 2022).

Freedom Rice Bran Oil was launched in 2015 in Andhra Pradesh and Telangana.

‘Freedom’ was ranked among India’s top five cooking oil brands according to the India Today ‘Ipsos Urban Consumer Sentiment Survey 2020’.

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