Ghost Kitchens buys stake in restaurant brands QSR, Eathos

Ghost Kitchens, an accelerator for delivery-only brands, has taken a majority stake in internet restaurant brands QSR Brands India and Eathos Group, for an undisclosed sum.

QSR is valued at $5.5 million, while Eathos group is valued at $2.2 million.

Ghost Kitchens will provide capital, infrastructure, backend, marketing, and administration services to the two brands. It also plans to scale them up across multiple geographies over the next few months. “The unit economics of cloud kitchen businesses can only be sustainable if the overhead expenses are drastically cut down. We are creating an infrastructure that can support multiple companies to scale quickly without reinventing the wheel,” said Karan Tanna, CEO and cofounder of Ghost Kitchens.

Cloud kitchens are delivery-only restaurants without a dine-in facility or walk-in customers.

Ghost Kitchens, founded in June last year and largely self-funded by food services business entrepreneur Tanna, is an investment and incubation company for startups in the cloud kitchen segment.

It plans to partner with at least 20 brands across 12 cities and run about 300 internet restaurants.

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