Glenfiddich Celebrates its 134th Anniversary

27 December 2021| National: – William Grant, the founder of Glenfiddich nurtured a dream to make the best dram in the valley. It was in 1887 on Christmas day that he realized his lifelong ambition when the first drops of Glenfiddich whisky flowed from the stills of the distillery. To celebrate the pioneering achievement and 134 years of pushing boundaries, embracing uncertainty and award-winning whisky production, Glenfiddich launches a digital series full of invention, innovation and experimentation with renowned chefs and connoisseurs like Vicky Ratnani, Chef Ashish Bhasin, Dhruv Oberoi, Pooja Dhingra, Sanjyot Keer, Kavan Kuttappa, Amninder Sandhu, Ruchira Hoon and Uday Balaji to name a few.

The campaign embodies Glenfiddich’s philosophy of pushing boundaries and challenging yourself even when you’re the world’s most awarded. From being the pioneers of the single malt category to ageing whisky in ice wine barrels, the spirit of innovation and experimentation encourages you to try something new and break new ground. The campaign defies traditional perceptions of whisky by playing with flavors through experimental whisky serves, unconventional pairings and infusions with food and desserts using the flagship Glenfiddich 12-Year-old variant. It reinstates the necessity to take risks for meaningful growth, to live not by convention but by writing your own rulebook. The chefs and connoisseurs will reflect the same ethos by doing some intriguing experiments with the Glenfiddich 12-year-old.

Glenfiddich’s signature malt, ‘Our Original Twelve’, is matured in the finest Oloroso sherry and bourbon casks and uniquely married in oak tuns for at least 12 years, to give a beautifully balanced nose complemented by refreshingly rich and complex notes of fresh pear and subtle oak.

Speaking on the campaign, Angad Singh Gandhi, Brand Ambassador, Glenfiddich India said, “Glenfiddich has always been known for its experiments and innovative experiences. The campaign celebrates the brand’s passion for pushing boundaries by bringing together trailblazers from the culinary world to explore limitless possibilities that exist beyond the traditional world of single malts.”

Displaying the William Grant & Sons pioneering spirit, Glenfiddich has been pushing the boundaries in the world of single malts, unlocking new possibilities with its groundbreaking triangular bottle, fostering the true spirit of experimentation.

The campaign went live on brand’s owned and chefs’ digital platforms including Instagram and Facebook.

About Glenfiddich, India

Glenfiddich is a single malt whisky owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Glenfiddich has gained a reputation for supporting the creative arts in India with various initiatives including the annual Artists in Residence programme and World’s Most Experimental Bartender Competition.

About William Grant & Sons

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey

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