iD 100% Authentic Food Products now in North India

The Bengaluru-based ready-to-cook food company iD Fresh Food extends its market to Kolkata after receiving a good market from Southern India. The company has placed its products like wheat and maida Malabar paronta, chapati, Idli and dosa batter, vada batter, and filter coffee decoction in ten outlets in the state capital of West Bengal.

iD Fresh Food will also be seen in metro cities Mumbai and Delhi and by the end of 2020 intends to be preset across 10,000 stores in both the cities “We change our product mix depending upon the region we aim to expand in,” says, Musthafa, Chief Executive Officer of iD Fresh Foods. In North India, as people are more likely to have paronta in comparison to Idli Dosa so, Paneer and Paronta will have a stronger presence in Delhi and Mumbai. Launching poha, for these cities as a staple breakfast option is also in the pipelineThe company is also focusing on the healthy-food demand as well. South Indian food, including idli and dosa, are considered healthier and nutritious breakfast options.

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