‘India Nightlife Convention and Awards’ Moves to Delhi for its third edition

~ An initiative by The National Restaurant Association of India and Kickstart Entertainment

September 5th, 2018: The National Restaurant Association of India (NRAI) and Kickstart Entertainment announces the third edition of “Budweiser Experiences Presents India Nightlife Convention and Awards Powered by Johnnie Walker – The Journey, which will take place on 15th and 16th September, 2018. The third edition marks its presence in the Capital of India.

INDIA NIGHTLIFE CONVENTION AND AWARDS (INCA) is the country’s first ever and largest platform specifically designed to experience, celebrate and honor providers of the nightlife entertainment in India. INCA aims to bring together thousands of industry professionals from the nightlife community to discover new products, trends and strategies.

This year the two-day convention will encompass workshops and panel discussions followed by city-level and National Awards to felicitate the best in the hospitality and nightlife industry.

The celebration for INCA kicks off on 8th September 2018 as INCA unites India with a series of 8 pre-parties across Mumbai, Goa, Delhi, Pune, Bengaluru, Hyderabad, Kolkata and Chennai.

Expanding its reach to new markets in Asia, this year, Mr. Hideyuki Yukoi – Official Night Ambassador of Shibuya City, Tokyo will mark his debut appearance at INCA 2018. As a pioneer who played an integral role in the re-inspection of Japanese National Law, which had strongly restricted Japanese night entertainment for over 25 years, at INCA he’ll share his views on the state of nightlife and how club-goers can be made accountable for their surroundings.

Taking a step further, Mirik Milan (Former Night Mayor of Amsterdam) and Lutz Leichsenring, (Club Commission Berlin) will be curating an innovativeworkshop‘30 under 30’ followed by a panel discussion where 30 young entrepreneurs embedded in the cultural and nightlife fabric of the country will have an open conversation with Industry Stalwarts like Rahul Singh, Riyaaz Amlani, Keshav Suri, Chef Vicky Ratnani and Priyank Sukhija among others sharing their vision for the future. With backgrounds as diverse as Editors, Artists, DJ’s, Chefs, Managers, Bartenders and Mixologists – this workshop is bound to bring about meaningful changes.

Speaking about the third edition of INCA being conducted in Delhi, Aman Anand, Director, INCA/ Kickstart Entertainment, remarked “INCA aims at building a cohesive coalition for the nightlife industry across India. We are not just disruptive in our vision, but also in our endeavor and our methods to bring the industry together. Of course, we do understand the integral role that social media plays in today’s largely digital world, and have used it as a diving board to spread the message of INCA 2018. Platforms such as Instagram and Facebook have been utilized extensively to reach out to new talent as well as wide-spread policy makers, but that is only part of our efforts and not the sum total of it.”

Rahul Singh, Founder – The Beer Café & President – NRAI said, “India’s F&B industry has seen explosive growth in the last few years. Factors like a largely youth demographic, increasing disposable income, higher exposure to international trends and changing consumer lifestyles have increased the demand for a buoyant nightlife, and this growth shows no signs of abating anytime soon. Nightlife adds personality to communities; helps bring people together and have enormous social impact on the live ability index of a city. Through INCA, we wish to reach out to the policymakers to address concerns to make a more progressive and compliant system that boosts entrepreneurial drive for enhancing the nightlife industry.”

“Nightlife is an integral part of the cultural landscape of our country, and we’re/ I am absolutely thrilled to support INCA in their endeavor to recognize and celebrate thought leadership in this space,” says Riyaaz Amlani, CEO & MD, Impresario Entertainment & Hospitality Pvt. Ltd. “Nightlife not only promotes tourism but it also plays a pivotal role in creating the cultural perception of a city or a country across the globe. It provides the push which is essential to any burgeoning city’s economy and livability index. Last but not the least, going out is a demographic agnostic and thereby highly inclusive, making it a bigger propeller for change.”

Presenting the INCA Weekend are Partners Budweiser Experiences and Johnnie Walker – The Journey.

Commenting on this occasion, Ben Verhaert, President – India, AB In-Bev said, “We are delighted to partner with INCA once again this year as we look collectively to foster and shape the growing contribution of the nightlife industry in the country today. Budweiser has always been at the forefront of shaping the music culture in the country and engaging consumers through world-class experiences around celebration and nightlife. We look forward to recognize the best in the industry for their contribution and continue to support the ecosystem going forward.”

Expressing his excitement, Abhishek Shahabadi, VP and Portfolio Head, Marketing, Premium & Luxury, Diageo India remarked, “It is a pleasure to be associated with INCA that celebrates and recognizes one of the most spirited and fastest growing industries in India for the last three years. The platform has helped create cultural perception and elevate lifestyle catalogue of the

city. Congratulations to all the winners and we hope these awards will continue to inspire people to engage with consumers through world-class experiences.”

Date: 15th and 16th September 2018

Venue: Shangri-La Eros Hotel

India Nightlife Convention and Awards 2018 in New Delhi– at a glance

Saturday 15th September

* 11:30 am onwards – 30 under 30 workshop

* 2:30 pm onwards – Convention

* Welcome Speech

* Opening Address

* Panels on various aspects of nightlife – music, bar design, alcohol, etc

* Closing for 30 Under 30

Sunday 16th September

* 2:30 pm onwards – Convention

* Presentation by Night Ambassador of Tokyo

* Panels on various aspects of nightlife and hospitality – cocktail bars, bar food trends, women of nightlife etc

* National Award Ceremony Official website link for India Nightlife Convention & Awards: http://incawards.in/

INCA is the first ever platform specifically designed to experience, celebrate and recognise the providers of the nightlife entertainment in India. It aims to establish itself as the first mover in the category with a long-term commitment from trade bodies creating a revolution. Being one of the largest revenue and employment generators in the service industry but not receiving the deserved gratification, INCA endeavors to promote accessibility, ideation, cross-pollination and development of a mutually inspiring community within the industry.

Kickstart Entertainment was founded by Aman Anand on 6th October 2014 with a vision – Customise,Creative, Content. In less than a year, his vision and commitment to these principles has seen.Kickstart bagged several prestigious corporate, personal, and film events. Kickstart Entertainment ishelmed by Aman, a veteran of the live events industry who has createdcustomised content andproperties for client and then driven them to fame across the world.

He is supported by a young, vibrant team with proven track records across events management, brandactivation and marketing, and design. The team strives as one to ensure that they don’t exceed budgets while always exceeding expectations.

In this short span of time the company has produced and executed some of the key events of the town like, The Star Box Office India awards on Star plus, The Salman Khan Kick Concert, High profile celebrity Engagement & Marriage (Madhu Mantena and Masaba Gupta), High profile celebrity Marriage (Shahid Kapoor & Mira Rajput) and other private luxury events for celebrities and corporate level directors like Aditya Birla Retail Group (ABRL), Mpower Foundation – An initiative by Neerja Birla &amp Ananya Birla,Dabaang – Salman Khan Live Concert, Kelloggs event, Launch of Deepika Padukone’s “Live, Love, Laugh” Foundation,Enrique Concert at Vienna Wedding,SREI Infrastructure Celebration of 25 yrs, T-Series “SuronKe Rang” a tribute to Gulshan Kumar and many more.

National Restaurant Association of India (NRAI) was founded in 1982 and since been the leading association of the Indian restaurant Industry. Headquartered at Delhi, it represents 100000+ restaurants and an industry valued at USD 4 billion.

The association in its 33rd year has a pan India presence with members comprising of restaurants, suppliers and educational institutes associated with it. The Association represents interests of the members by offering advisory, training, research services and organizing industry events. NRAI works closely with a network of State and City chapter partners across India.

NRAI aims to:

* Lead the Indian restaurant industry in its growth by promoting and strengthening the Indian food service sector

* Advocate changes in the laws governing the Indian Restaurant Industry at local, state and centre levels

* Provide opportunities to educate members through seminars and knowledge platforms

* Play a key role in promoting career opportunities for young professionals in the industry

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