Japan’s kitchen brand Asahi Kasei signs Celebrity Chef Ranveer Brar as India Brand Ambassador


Asahi Kasei comes together with Chef Ranveer Brar to welcome Japan’s no 1 revolutionary kitchen solutions to every Indian kitchen. Together, both powerhouses will also start a conversation around the importance of making healthy and balanced diets a convenient mainstay in our busy households

21 October 2021: A noteworthy development in the culinary space, Asahi Kasei, Japan’s premium wrap and silicone-coated foil & sheet brand has designated prominent Indian Celebrity Chef Ranveer Brar as its brand ambassador for India. By joining hands, Asahi Kasei and Chef Ranveer Brar seek to assist every Indian family that is plagued by the perils of fast-paced life to pursue a healthier lifestyle by empowering them with innovative kitchen solutions such as Premium Wrap, Zipper Bag, No to low oil Frying-pan foil and Cooking Sheet.

Asahi Kasei has always propagated that the opening gambit to a healthy regime lies in our very own kitchen, and Brar strongly supports and endorses this creed. Despite a rising health-consciousness among people, our working lifestyles are becoming more fast-paced, often proving to be a stumbling block to those on their path to consuming healthy meals. Indians often fall prey to poor eating habits – thereby giving rise to the need for the evolution of our eating habits. Asahi Kasei’s partnership with Ranveer Brar aims to communicate the benefits of a nutritious, fresh and balanced meal that even those struggling to make time in their schedules can conveniently prepare and preserve via the ease provided by Asahi Kasei kitchen products.

Talking about the partnership, Chef Ranveer Brar says, “I am thrilled to associate with a brand like Asahi Kasei that has revolutionized the kitchen with their multi-utility products. I believe that a wholesome meal is the first step towards a healthy lifestyle which is what the brand aims to promote with its innovative kitchen accessories that save time and minimize cooking and storing hassles. By partnering with the brand whose core vision aligns with my belief in using best-in-class products to retain the freshness and nutritional value of food, I intend to help reimagine the kitchen space. We also aim to rebuild the mindset of consumers because a majority of the audience knows only of conventional uses of foils and premium wraps when really, there is so much more to it.”

Asahi Kasei’s Sr Marketing Manager, Luve Oberoi, said, “We are pleased to welcome Chef Ranveer Brar as a brand ambassador for our range of products in India. His advocacy of nutritious, fulfilling meals for a healthy lifestyle aligns with our values of delivering daily nutrition without having to waste too much time, making the everyday lives of our consumers simple. We at Asahi Kasei are always striving to provide kitchen accessories that are convenient to use and save time as we understand that various instances such as a hectic work schedule can make one turn to an unhealthy lifestyle.”

Asahi Kasei manufactures four main food-related products which are available in the Indian market. These include Asahi Kasei Premium Wrap that lets one wrap food for preservation and can be microwaved to heat it. Asahi Kasei Frying Pan Foil comes with a silicone coating on one side and can be used to cook food healthier without using oil and prevent food from sticking to the pan. Asahi Kasei Cooking Sheet, whose silicone coating on both sides prevents food from sticking to the utensil and is heat resistant for its use in

baking/cooking in an oven and microwave. Lastly, the newly launched innovative seal-tight double line Zipper Bag, designed to be leak-proof, gives it an edge over other similar products available in the market. Easy to open and close with anti-slip technology, it can be used for multiple purposes such as freezing/refrigerating, storing at room temperature and even carrying cooked food to the office, picnics or while travelling.

About Asahi Kasei:

Premium Wrap, Frying Pan Foil, Cooking Sheet and Zipper Bag are the company’s four primary food-related products in India, bringing the Japanese method of storing, cooking, and baking to Indian kitchens. Each one a saviour in their own domain. Asahi Kasei is a global giant in chemicals and material science. It has a turnover of $18.5 billion.