Nestle forays in small appliances category

Nestle

Packaged foods maker Nestle has forayed in the consumer-facing small appliances category to fuel coffee consumption and push one of its mainstay brands Nescafe, the company said on Wednesday. It is in the process of rolling out app-based coffee machines, which it will sell through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurgaon headquarters on Wednesday, company chairman Suresh Narayanan said: “We are seeing a surge of specialty coffee outlets, and coffee consumption are growing especially among millennial consumers.”

The company, which crossed the Rs 10,000-crore sales threshold last year, said India is among its first few markets to begin retailing the smartphone-connected machines.

On the India impact of the global $7.15 billion Nestle-Starbucks licensing deal which was concluded last month, Narayanan said it would pan out in India as well, though not in the immediate short term.

The licensing deal grants the Swiss food giant to market Starbucks’ packaged coffees and teas around the world, including Starbucks, Seattle’s Best Coffee, and Teavana.

Source:-https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/nestle-forays-in-small-appliances-category/65973898

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