People first always, supporting our heartists remotely

For 35 years, Accor’s learning culture has been strongly embedded in the company and embodied through its leading hospitality learning network, Accor Academy.

With over 300,000 talent committed to providing hotel guests with outstanding experiences, Accor believes that one of its greatest assets is its people. Throughout this worldwide pandemic, Accor’s talent (who are called Heartists because they deliver the art of hospitality from the heart) have shown an even stronger desire for learning and development during this unexpected downtime. Going beyond the ordinary virtual training topics, Heartists have had the opportunity to expand their knowledge through new learning content designed to keep them engaged and nurture a positive spirit in challenging times.

Accor Upper Southeast & Northeast Asia & the Maldives’ learning community developed a virtual series branded “People First, Always”, focused on maintaining and improving physical and mental wellbeing.  The many relevant topics include 101 Things To Do In Isolation, Being Social While Social Distancing and Helping Kids Not To Worry About COVID-19.

Another virtual series branded “Fun Friday” was put together to continue engaging the teams. Using the learning communities’ own expertise and skill-set, some of the content put together for these sessions include Mastering Personality, Fit Friday and Cooking at Home.

At Accor Malaysia, Indonesia & Singapore, the “CANDLES” virtual series was launched by the learning community to ensure that all master certified trainers are constantly refreshed and energised. Being responsible to keep the learning alive across Accor’s hotels, these sessions are aimed at upskilling and engaging these trainers. The wide range of topics includes How To Make Learning Awesome, Should You Vlog and Stunning Storytelling.

Aiming to reach the audience in new and different ways, a podcast series entitled “The GRITers” was designed to inspire Executive Assistant Managers and star talents in the hotels. Made available on Spotify and Apple Podcasts,  a General Manager is invited weekly to highlight initiatives around supporting their employees and creating new revenue streams during this crisis.

Accor’s India team also jumped on the podcast bandwagon, launching “ANTIDOTE” for all Heartists in operations. Accessible on a variety of online portals, the content is put together by the country’s certified trainers and has received over 7,000 streams to date, with topics such as Mindfulness, Jumpstart Your Creativity and Blessed To Be A Woman In This Era.

Meanwhile, Accor Greater China launched the “Operational Excellence – Master Class”, a series of virtual sessions delivered by corporate functional experts for hotel Professionals and Executive Leaders to receive up-to-date information on corporate-driven programmes and tools.

Accor Asia Pacific’s Chief Talent & Culture Officer, Ms Christine Rumble, shares: “Accor strongly values the importance of personal development: it is the one ingredient that separates us from the pack, and the bridge that carries us towards the goals we set to achieve.”

With these locally tailored learning initiatives, Accor’s Heartists will undoubtedly feel invigorated and inspired to take on the imminent road to recovery, as hotels around the region slowly start to reopen.

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