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Percept conceptualizes a sensational Private Wedding Affair in Chennai

01/09/2018

Percept bagged the prestigious mandate of conceptualizing, managing and executing an extravagant Private Wedding affair which was held for 4 days from 1st August 2018 to 4th August 2018 in Chennai. The wedding reception along with all the other formalities, ceremonies and celebrations witnessed an elite attendance of over 2,000 guests. 

The wedding was attended by the Who’s Who of the city including leading names like Ms. Shazia Ilmi, Mr. Shah Nawaz Hussain (BJP Spokesperson), and Mr. Suresh Parbhu (Commerce Industries Cabinet Minister) who showered their blessings on the couple with their esteemed presence.

The first day kick-started with a glam-sham revelry which saw close relatives and friends at the Bride and Groom’s respective residences, followed by the Mehendi ceremony, Nikaah at Anjuman e Himayat and Reception Dinner titled as ‘Valima’ at the ITC Grand Chola.

Being a Muslim wedding, the choice of décor for each event was very carefully planned and every intricate detail was kept in mind given the cultural sanctity and progressive nature of the guest list attending. It was an interesting wedding to be handled by Percept gave the fact that the Bride’s ceremonies were managed by Percept Activ and the Groom’s ceremonies were handled by Percept ICE.

Percept’s scope of work included the  conceptualization and planning of the entire wedding , coordination and managing the overall wedding inclusive of invitations, gifting and merchandising at each event, décor and setup supervision, menu design and execution, logistics, coordination with over 25 artists, Mixologists and flair bartenders, Nitro Duo and international symphony for the entry of the Bride and Groom. 

Commenting on the grand success of the event, Khushi Singh Chaudhary, Head – Luxury & Weddings, Percept ICE said, “It was a wonderful experience working on this project as we have conceptualized and successfully managed their elder’s son wedding two years ago. We learned a lot about cultural sensitivities, and together with the creative inputs of the family, managed to put together an absolutely mesmerizing setup, one that was appreciated by all guests!”

Commenting on managing the Bride’s part of ceremony, Sameer Sethi, South Head – Experiential Marketing, Percept Activ, “We have worked very closely with the family in the past when we managed their first daughter’s wedding end to end, hence we were honored when they approached us for the second daughter’s wedding. It was a challenge to make it bigger and better than the last time but we manage to pull it off with great success and the client was extremely happy with the outcome.” 

About Percept ICE

Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, was founded in the year 2010 with an aim to focus on the Events and Special Projects domain in India. Percept ICE creates brand and experiential solutions, and is instrumental in conceptualizing and executing medium to large format projects in India and across the globe. With emerging opportunities, trends and technologies and a wide range of services present across the Percept Group, Percept ICE provides clients with innovative 360-degree customized solutions in the Events and Experiential Management space.

Percept ICE is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

PERCEPT ACTIV

Percept Activ is the Brand Activations and Experiential Marketing Company of the Percept Group that provides customized solutions to brands to enable them to effectively connect with their Target Audience and focus on building new events and properties as well as scaling up existing properties for clients in the Brand Activations domain. Percept Activ undertakes in-depth research and analysis, explores new opportunities and technologies, and provides innovative ideas and tailor-made solutions to clients in the BTL space. With a vision to deliver innovative, ground-breaking solutions in the Below-the-Line space, Percept Activ serves as a single window solution to all the experiential and marketing needs of clients.

Percept Activ is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

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