Percept ICE conceptualizes the exclusive ‘My11Circle Meet & Greet’ with Sourav Ganguly

Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, won the esteemed mandate of conceptualizing and managing the My11Circle Meet & Greet Event with legendary cricketer Sourav Ganguly at the Taj Santacruz in Mumbai on 23rd August 2019. The exclusive meet was attended by 35 leading players of the My11Circle app and over 60 key members of the media fraternity.

My11Circle is a part of Play Games 24X7 Pvt. Ltd. which offers fantasy games right into your home. The online platform brings everyone’s favourite sport of cricket alive via fantasy cricket leagues. Visitors can select from international and domestic cricket matches, pick teams of their choice, play daily matches of fantasy cricket, boost their cricket skills and win real cash rewards. The My11Circle app was created and launched earlier in 2019 and has already created quite a buzz across the country with the online site currently hosting over 1 crore registered players. My11Circle had earlier in May 2019 got on board former Indian Cricket team captain Sourav Ganguly as the brand ambassador. 

The exclusive My11Circle Meet & Greet cum Press Conference at the Taj Mumbai on 23rd August 2019 saw the Top 35 My11Circle online players get an opportunity to interact and play box cricket with legendary cricketer Sourav Ganguly. Fans could pick and select players from both sides in a fantasy match and create a dream team of their own. The highlight of the Meet & Greet was a fun live Box Cricket Area set up, where all the winners got a once-in-a-lifetime golden opportunity to bowl against the Former Indian captain Sourav Ganguly. The top 35 winners received royal treatment right from their flights and entire stay in Mumbai being managed by the My11Circle management. The prize money of INR 25 lakhs was announced and handed over to the runner up of the My11Circle contest at this event.

Percept ICE’s scope of work included conceptualizing and managing the entire My11Circle Meet & Greet of the My11Circle app players with Sourav Ganguly coupled with a media conference. This spanned the venue set-up and cricket themed décor inclusive of a Chroma Photo-booth which offered a feel of a real life stadium. Photos snapped at the booth were a great hit and served as a wonderful take home memorabilia for the visitors. Percept ICE handled all the ground logistics inclusive of F&B, Guest relations, RSVPs, welcome registrations, co-ordination between the Celebrity Guest and players on-ground, show management, and overseeing a flawless media meet with Sourav Ganguly and the players with a focus on highlighting the amazing features of the My11Circle app and their future plans. Players were also thrilled to receive goodie bags which encased a miniature bat signed by Dada himself.  

Avik Das Kanugo, Brand Head, My11Circle.com said,

 “It was the first time we hosted such an event where our players interacted directly with our Brand Ambassador. It was fun and exciting for the players and that is what matters the most. I would like to thank Percept for partnering with us in hosting this event. Everything was very well planned and we hope we will host many such evens together in the coming days.”

Commenting on the success of the My11Circle Meet & Greet event, Vidya Alva, Executive Vice President & Business Head, Percept ICE said, 

“It was a great experience to manage this dual event which saw both the My11Circle players and the media interact with legendary cricketer Sourav Ganguly. Cricket is a religion in India; we at Percept ICE were thrilled to receive the mandate of showcasing the My11Circle fantasy cricket app to all cricket aficionados out there in a fun & memorable way.”

About Percept ICE

Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, was founded in the year 2010 with an aim to focus on the Events and Special Projects domain in India. Percept ICE creates brand and experiential solutions, and is instrumental in conceptualizing and executing medium to large format projects in India and across the globe. With emerging opportunities, trends and technologies and a wide range of services present across the Percept Group, Percept ICE provides clients with innovative 360-degree customized solutions in the Events and Experiential Management space.

Percept ICE is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

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