SMOOR adds another feather to its cap; launches a new lounge in Whitefield, Bengaluru

Friday, February 18, 2021: SMOOR, a leading Bangalore-based luxury chocolate brand that crafts the ultimate indulgence experience with couverture chocolates, has unveiled its plans to launch a new lounge in Whitefield, Bengaluru. The new outlet will open its doors to the public on Saturday, 19th February 2022, offering an entire range of unique, delectable chocolates, cakes, pastries, and macarons, as well as a café menu offering salads, soups, sandwiches, Asian cuisine, pastas and pizzas.

Committed to providing an exceptional indulgence experience with couverture chocolates in an atmosphere that is both relaxing and conducive to creating beautiful memories, SMOOR’s Signature Lounge at Whitefield aspires to offer the ideal spot to the affluent audience that resides there and who have a taste for fine things in life.

SMOOR’s high-quality products are one-of-a-kind, handcrafted by some of the world’s best chocolatiers and chefs. Its premium ingredients are gathered from the world’s most coveted locations, and products are processed at a state-of-the-art factory.

Speaking on the launch, Vimal Sharma, Founder & Director SMOOR, said, “Today, people desire to have a comfortable setting to sit, relax and have a memorable experience. And to create a market presence, you must offer up something unique. So, pushing the boundaries of hospitality, we have thoughtfully crafted our new Whitefield outlet to provide an out-of-this-world gastronomic and social experience to the affluent residents of Whitefield. This is our biggest outlet yet, and we can’t wait to host lovers of finer things in this space.”

The elegantly designed and well-furnished lounge gives warm inviting vibes. The unique environment offers 80 seats in a spacious area, making it the perfect destination to hang out and create memorable moments. Apart from that, the wide array of lip-smacking chocolates and desserts promises you pure artistry and craftsmanship ever ready to entice you.

About SMOOR

A brand that crafts the ultimate indulgence experiences with couverture chocolates, SMOOR was created by Vimal Sharma in March 2015. The luxury chocolate brand opened its first flagship store in August 2016 in Bangalore to create a new benchmark for ‘Imagined in India’ finely crafted foods.

SMOOR brings together authentic ingredients, passionate people, and a premium range of products including chocolates, signature cakes, gift hampers, desserts, beverages, and much more. The brand has evolved with changing consumer palettes and delivers a truly exceptional, international

experience for every individual who seeks lavish indulgence. The brand also creates a range of special products and gift hampers for occasions such as Diwali, Christmas, and Valentine’s Day.

SMOOR’s high-quality products are unique and crafted by some of the finest chocolatiers and chefs from across the globe. Its fine ingredients are sourced from the most sought-after locales in the world, and products are created at a state-of-the-art factory.

Connoisseurs of coverture chocolates can find SMOOR not only at its Signature lounges and stores but also on its website www.smoor.in. The brand is also present on platforms such as Swiggy, Zomato, Dunzo, BigBasket, Amazon, Flipkart, and many other such avenues. Its signature stores are located in Bengaluru, Mumbai, and Gurgaon, and it is also available in over 100 cities of India through its website and marketplace platforms.

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