Sun GHA, Sun International’s new loyalty programme

Now anyone who signs up to Sun GHA, Sun International’s new loyalty programme, will also become eligible to earn rewards and Discovery Dollars that can be redeemed at more than 500 hotels worldwide.

One Discovery Dollar (D$) equals the value of one US-Dollar. Members can earn and redeem D$ by staying at any hotel in the global alliance, whether it is in South Africa or abroad. Membership to Sun GHA is free, and members are recognised equally at any of the partner hotels.

Today the Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands. It was founded in 2004 and launched the Discovery loyalty programme in 2010. The alliance currently has over 35 hospitality brands with over 500 hotels, in 85 countries, serving 11 million members. In February this year, Sun International announced that it would become the first and currently only South African hotel group to join the Global Hotel Alliance.

While at an alliance hotel members can spend their D$ on everything from rooms to dining, spa, golf and exclusive experiences. There are countless ways for them to spend their D$. They can save up for a dream getaway, they can treat themselves to a luxurious room upgrade, splash out on a vintage bottle  of wine at dinner, book a full spa treatment, or they can explore their destination with a curated experience unique to that hotel.

Graham Wood, Sun International’s Group COO for Hospitality says, “Sun GHA also provides an exciting opportunity for existing and new South African members to be able to travel globally and benefit from the programme’s unique benefits and rewards. Similarly, lots of GHA members overseas have never visited South Africa before, which gives us an amazing opportunity to benefit from the programme too as no doubt our properties like The Table Bay hotel in Cape Town and The Palace at Sun City will be on their travel bucket list at some stage in the future.”

Member benefits

An immediate benefit for all members is a 10% discount on the best available rates at all Sun International and GHA partner hotels, regardless of the membership tier. On check in, members on the lowest tier can get a further 4% back on their stay, rising to 7% for the highest tier along with additional benefits such as room upgrades and early check-in or late check-out.

Membership is registered in an individual’s name and they can also look forward to unique experiences at the different hotels that can only be accessed by members.

Wood says members will also get access to exclusive experiences at all GHA partner properties including Sun International, “What is most exciting about the Live Local component of the loyalty programme is that it delivers authentic and real experiences to both local and international guests. This resonates strongly with our brand that offers tremendously authentic local experiences to delight our customers.”

For more information about Sun GHA membership visit www.suninternational.com/gha

* Global Hotel Alliance and the loyalty programme GHA DISCOVERY and SUN GHA is not affiliated in any way to the Discovery Vitality brand or the Discovery Vitality rewards programme in South Africa.

About Sun International

The Sun International brand has a proud legacy in the gaming, hospitality, conferencing and leisure sectors. The Group’s diverse South African property portfolio includes 15 hotels, two premier resorts and 11 well located casinos, all of which offer modern, fully-equipped conferencing and banqueting facilities. It is also the local industry leader in online gaming and betting through the SunBet platform which offers the latest global technology and the most innovative and exciting online betting experience.

During 2021, the Group launched a direct booking hotel reservation platform allowing hotel guests to book and secure their reservations through a simple and safe online payment process. The new booking platform also allows users to purchase accommodation vouchers to gift to others, and for corporates to use as part of their rewards and incentive programmes.

In addition to the iconic Sun City resort, Sun International’s other equally exciting properties include the Wild Coast Sun resort, a slice of beach paradise on the tropical South Coast, the luxurious Table Bay hotel in Cape Town, The Maslow Sandton and The Maslow Time Square in Gauteng, The beach facing Boardwalk in Gqeberha, The Golden Valley Lodge in Worcester’s beautiful Hex River Valley, The Sibaya Lodge in Durban’s Umhlanga Rocks, and Meropa in Polokwane, an ideal gateway to the Kruger National Park.

About OMPL Group

OMPL Group offers a 360 degree approach to the represented clients covering all aspects of management, sales, marketing and PR solutions with focus on branding for maximum impact in the source market through a strong network of strategic partners – travel, corporate and lifestyle.

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