The Baker’s Dozen unveils the third edition of its ‘Secret Santa’ Campaign: Win prizes worth INR 2,00,000!


12th December 2023, India-wide release: As we approach the festive season, The Baker’s Dozen (TBD) is delighted to announce the return of its much-loved “Secret Santa” campaign, now in its third consecutive year. Becoming a cherished tradition for TBD and its patrons, the campaign features a special puzzle, “Merry Christmas,” cleverly divided into four bookmarks. These bookmarks are artfully concealed within TBD’s diverse Christmas SKUs and delectable cakes, adding an element of excitement to the holiday celebrations.

Dive into the festive celebrations with The Baker’s Dozen’s exhilarating “Secret Santa” campaign! Here is how to participate: 

1. Hunt for Bookmarks: Embark on a delightful treasure hunt to discover all four bookmark pieces intricately hidden within TBD’s cakes, cupcakes and Christmas delights.

2. Craft a Festive Masterpiece: Once you’ve pieced together the Christmas puzzle, capture the holiday spirit by creating a vibrant festive selfie with your completed masterpiece.

3. WhatsApp Wonderland: Share the joy! Send your festive selfie to TBD on WhatsApp at 9082857741, and let the festivities begin with the assured prize worth INR 1000!

Unveil the joy of the holidays by completing the Christmas puzzle. The top three winners will be treated to delightful gifts. The 1st prize promises an indulgence of 100 cookie boxes, the 2nd prize brings a sweet surprise of 50 cookie boxes, and the 3rd prize offers a taste of joy with 30 delightful cookie boxes. These tempting rewards add an extra layer of excitement to your holiday celebrations, making the “Secret Santa” campaign a delightful experience for all participating enthusiasts. Get ready for a season of winning and spreading the sweetness!

In the spirit of giving and ensuring the campaign reaches everyone, every participant completing the festive puzzle will receive a guaranteed heartwarming gift of 5 cookie boxes each.Till now, gifts worth more than INR 4,00,000 were distributed to 350+ winners and counting. That’s not enough, with the help of the Secret Santa, the brand has already delivered 1M+ smiles to the customers.  It’s our way of spreading the holiday cheer far and wide, making sure that everyone can indulge in the sweetness of the season. 

Join us in the festive celebrations, share the joy, and stand a chance to win these delightful prizes. Let the spirit of giving and sharing brighten up your holiday season!

About The Baker’s Dozen:

Aditi & Sneh started The Baker’s Dozen in 2013 with an aim to draw attention back to the age-old goodness of sourdough bread and put it on every dining table as an essential commodity. The Baker’s Dozen today is India’s largest artisan bakery making breads, cakes, cookies, crackers and premixes using natural ingredients. The brand is present across 40+ cities and 3000+ touch points in India. The Baker’s Dozen is omnichannel and retails from 50 of its own stores, more than 600 Modern and general trade stores and is available on E-Commerce and Quick Commerce channels like Amazon, Flipkart, Instamart, BlinkIt, Big Basket, Zepto, Swiggy, Zomato and more.