Ways to boost up Online Reviews of hotels

Positive reviews on review sites are tremendously advantageous for a hotel. Increase in online star rating of a hotel can considerably enhance the revenue of a hotel. So a regular and stable flow of positive reviews are very essential. Achieving this is yet another area of concern. To ensure high number of good online reviews a combined effort from whole hotel team is needed. Apart from this following market trends and keeping an eye on updates are also essential.

Some of the practices that can help in improving online reviews are as follows:

Set an account on various review sites: Creating an account on review sites such as Yelp, City search etc. helps in maintaining an active presence in the market.

Register on social media: Social medias serve as a platform to readily interact and express ideas. It encourages people to follow a hotel, set in for talk.

Work with professional review writer: It is not easy for hoteliers to keep perfect track for reviews on own. Associating with professional review company helps updating and presenting reviews in better ways.

Get acquainted with guest experiences: It is necessary for the hotelier to familiarise themselves with the guest experience. This allows them to be thorough with various services and probable change they could further introduce at the hotel.

Fulfil guest expectations: Only advertising never helps. Fulfilling guest expectations sincerely is the surest way to gain positive review. A satisfied guest will automatically leave a positive review.

Follow up the guest: It is important to tag along with the guest to know their reviews. If the feedback is in affirmation one can encourage them to write feedbacks to help future responses.

Follow the reviews: Reviews whether good or bad should always be attended properly. Where a good review is to be attended with thankful note there a bad review should be attended in a considerate manner. Fixing the issue is sure to win the heart of the guest.

Evade gaining fake reviews: Customers today are updated about the recent trends and technology. So going for fake reviews have possibility of great loss if they make out of it.

Avoid compelling guest for reviews: Compelling guest to write reviews make them irritable and doubtful. That may end in giving up negative remark further.

Simplify the process of feedback: If the procedure to give a feedback is lengthy, difficult or time taking there is all possibility that guest would avoid dealing with it. So it is always advisable to make process of feedback simpler and interesting.

Tools to perk up online reviews

Facebook: It is an informal community media platform having highest consumer pedestal. It has great potential to link businesses by giving an idea about web presence and its activity.
Google local place: It is a service provided by the Google mainly for those internet users who search for local products and services. It helps undersized business easily noticeable.
Trip Advisor: It is a review site on internet that chiefly lends credibility to the business by aiming the travelers.
Yelp: Yelp is a popular online review website on which people post their reviews and can also fall into conversation regarding the places they have visited.
BBB: BBB listing helps business requirements in hospitality sector.
City Search: It helps to get easy information regarding various hotels, where to shop, dine etc. even on mobiles.

In today’s world of e-commerce and cyberspace, the impact of online reviews cannot be undermined. On line reviews has all the potential to smash or boost up a business. In order to magnetize customer and heighten up bookings at hotel, it is very important for an hotelier to take on to those measures that has potential to improve online reviews.

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