Glenfiddich selects Sanchayan Jana from Delhi as one of the six shortlisted bartenders to compete for the World’s Most Experimental Bartender competition

Paired with Chef Sabyasachi Gorai, the duo will curate an experimental collaboration

August 21st, 2018, New Delhi: Glenfiddich announced Delhi based bartender, Sanchayan Jana as one of the six shortlisted contestants who will compete for the India leg of the World’s Most Experimental Bartender competition on September 1st.

High on innovation, this is the first of its kind competition that challenges the norm of traditional whiskey experiences through collaborations with masters in fragrance, magic, art, writing, music, and fashion.

The duo Sanchayan and Chef Saby are extremely passionate in their respective fields and have challenged the stereotypes attached to bartending and culinary. Sanchayan is currently the Head Mixologist at Pra Pra Prank and has worked with leading hospitality groups such as such The Park, The Trident and Olive Bar & Kitchen. Chef Saby, on the other hand, is one of India’s most awarded & respected chefs and has packed in a century of culinary expertise in his career spanning two decades.

Glenfiddich Brand Ambassador, Angad Singh Gandhi, comments, “We are excited by the display of experimentation and passion from this season’s contenders. As a brand, Glenfiddich places great value in nurturing the spirit of creativity, and therefore, we are looking forward to the innovative co-creation that will emerge from the bold and energetic collaborations.”

Sanchayan was selected for his cocktail, The Valley of Fiddich. This cocktail is inspired by a small town called Dufftown in Scotland, where the Fiddich river and Glen valley is situated. This cocktail offers an aromatic earthy note from homemade hops syrup, pear infused Sake enhancing the flavor of the Glenfiddich 12-year-old which also balances the alcohol level and lime cordial, maintaining the acidity level. This cocktail also stands for using sustainable and local ingredients.

The search for the winner of India Chapter of World’s Most Experimental bartender starts now and the winner will be announced on 1st September, who will take part in the two-part final in Dufftown and Glasgow in November.

The winner will then proceed to compete at the global stage for the title of the World’s Most Experimental Bartender in Scotland. Winners of this year’s competition will also be given a once-in-a-lifetime opportunity to showcase their artistry through an “Experimental Expedition”, visiting Tokyo International Bar Show and Bar Convent Brooklyn to take in two of the world’s most influential bar shows.

About the competition (http://www.glenfiddich.com/in/)

The competition requires participating bartenders to collaborate with a master of another field to co-create something unique inspired by Glenfiddich experience. Winners from countries around the

globe namely- Australia; Switzerland; Germany; United Kingdom; United States of America; the United Arab Emirate of Dubai; Colombia; South Africa and India, will be invited on an all-expenses-paid trip to the Glenfiddich Experimental Bartender Academy in Scotland, where they will compete to win the priceless opportunity of bringing their idea to life, supported by Glenfiddich.

This competition will be an intense and immersive three-day experience where the collaborators will be taught how to make whiskey from scratch. They will have the exclusive opportunity to absorb knowledge from Glenfiddich’s distillery experts; from the mash man to the cooper, the still man to the malt master; and these extraordinary craftsmen will share the techniques that have made Glenfiddich the most awarded single malt Scotch whiskey today.

Armed with fresh knowledge and tools, the collaborative pairs will then refine their innovative ideas to pitch to a panel of judges that will include Master Blender at William Grant and Sons, Brian Kinsman, Glenfiddich global brand ambassador, Struan Grant Ralph and Kirsten Grant Meikle, Director of prestige UK for Glenfiddich owner William Grant & Sons.

The winning collaborative idea will be announced at the end of the programme, and Glenfiddich will, thereafter, work with the winning duo throughout 2019 to bring their creation to life for the on-trade, an impressive addition to any creator’s portfolio.

About Glenfiddich, India

Glenfiddich is a single malt whiskey owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Glenfiddich has gained a reputation for supporting the creative arts in India with various initiatives including the annual Artists in Residence award and World’s Most Experimental Bartender programmes. Click on www.williamgrant.com for more information on the Company and its brands.

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